| Avoiding the greenwashing trap: between CSR communication and stakeholder engagement A Vollero, M Palazzo, A Siano, WJL Elving International journal of innovation and sustainable development 10 (2), 120-140, 2016 | 138 | 2016 |
| Corporate social responsibility: engaging the community L Deigh, J Farquhar, M Palazzo, A Siano Qualitative Market Research: An International Journal 19 (2), 225-240, 2016 | 118 | 2016 |
| Exploring the role of online consumer empowerment in reputation building: research questions and hypotheses A Siano, A Vollero, M Palazzo Journal of brand management 19, 57-71, 2011 | 118 | 2011 |
| Urban and rural destinations on Instagram: Exploring the influencers’ role in# sustainabletourism M Palazzo, A Vollero, P Vitale, A Siano Land use policy 100, 104915, 2021 | 112 | 2021 |
| Mobile banking: An innovative solution for increasing financial inclusion in Sub-Saharan African Countries: Evidence from Nigeria A Siano, L Raimi, M Palazzo, MC Panait Sustainability 12 (23), 10130, 2020 | 104 | 2020 |
| Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector P Foroudi, M Palazzo, A Sultana British Food Journal 123 (13), 221-240, 2021 | 91 | 2021 |
| From strategic corporate social responsibility to value creation: An analysis of corporate website communication in the banking sector M Palazzo, A Vollero, A Siano International Journal of Bank Marketing 38 (7), 1529-1552, 2020 | 85 | 2020 |
| Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs? A Vollero, A Siano, M Palazzo, S Amabile Corporate Social Responsibility and Environmental Management 27 (1), 53-64, 2020 | 83 | 2020 |
| Sustainable tourism issues in European countries during the global pandemic crisis M Palazzo, I Gigauri, MC Panait, SA Apostu, A Siano Sustainability 14 (7), 3844, 2022 | 60 | 2022 |
| The evaluation of the impact of innovation management capability to organisational performance J Izadi ZD, S Ziyadin, M Palazzo, M Sidhu Qualitative Market Research: An International Journal 23 (4), 697-723, 2020 | 47 | 2020 |
| Conceptualizing content marketing: a delphi approach A Vollero, M Palazzo Mercati e Competitività, 2015 | 42 | 2015 |
| Exploring the role played by entrepreneurial self-efficacy among women entrepreneurs in tourism sector K Madawala, P Foroudi, M Palazzo Journal of Retailing and Consumer Services 74, 103395, 2023 | 38 | 2023 |
| A systematic literature review of food sustainable supply chain management (FSSCM): building blocks and research trends M Palazzo, A Vollero The TQM Journal 34 (7), 54-72, 2022 | 38 | 2022 |
| From CSR to CSI: Analysing consumers’ hostile responses to branding initiatives in social media-scape A Vollero, M Palazzo, A Siano, P Foroudi Qualitative Market Research: An International Journal 24 (2), 143-160, 2021 | 35 | 2021 |
| Managing CSR communication: A study of legitimacy-seeking strategies adopted by service and product companies A Vollero, M Palazzo, A Siano, D Sardanelli The TQM Journal 30 (5), 621-637, 2018 | 32 | 2018 |
| Energy transition in European Union—Challenges and opportunities C Popescu, M Panait, M Palazzo, A Siano Energy Transition: Economic, Social and Environmental Dimensions, 289-312, 2022 | 31 | 2022 |
| From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast M Palazzo, A Vollero, A Siano, P Foroudi Current Issues in Tourism 24 (4), 567-589, 2021 | 31 | 2021 |
| Digital destination branding: A framework to define and assess European DMOs practices MG Confetto, F Conte, M Palazzo, A Siano Journal of Destination Marketing & Management 30, 100804, 2023 | 30 | 2023 |
| Examining antecedents and consequences of perceived service quality in the hotel industry: a comparison between London and New York M Palazzo, P Foroudi, MA Ferri The TQM Journal 33 (7), 193-221, 2021 | 30 | 2021 |
| How to boost place branding leveraging on community relations: An exploration of the banking sector in Ghana M Palazzo, L Deigh, P Foroudi, A Siano Qualitative Market Research: An International Journal 23 (4), 933-960, 2020 | 25 | 2020 |