Следене
Valerie Good
Valerie Good
Associate Professor of Marketing, Grand Valley State University
Потвърден имейл адрес: gvsu.edu - Начална страница
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Позовавания
Позовавания
Година
Beyond warm glow: The risk-mitigating effect of corporate social responsibility (CSR)
A Bhattacharya, V Good, H Sardashti, J Peloza
Journal of Business Ethics 171, 317-336, 2021
1642021
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
V Good, DE Hughes, AH Kirca, S McGrath
Journal of the Academy of Marketing Science 50 (3), 586-614, 2022
1482022
Doing good when times are bad: the impact of CSR on brands during recessions
A Bhattacharya, V Good, H Sardashti
European Journal of Marketing 54 (9), 2049-2077, 2020
932020
More than money: establishing the importance of a sense of purpose for salespeople
V Good, DE Hughes, H Wang
Journal of the Academy of Marketing Science 50 (2), 272-295, 2022
662022
Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface
A Malshe, DE Hughes, V Good, SB Friend
International Journal of Research in Marketing 39 (3), 824-846, 2022
352022
Understanding and motivating salesperson resilience
V Good, DE Hughes, AC LaBrecque
Marketing Letters 32, 33-45, 2021
352021
When to outsource the sales force for new products
V Good, RJ Calantone
Industrial Marketing Management 82, 106-116, 2019
242019
Persisting changes in sales due to global pandemic challenges
V Good, EB Pullins, M Rouziou
Journal of Personal Selling & Sales Management 42 (4), 317-323, 2022
222022
Cultivating resilience in organizational frontline employees
V Good, AG Fehl, AC LaBrecque, C Voorhees
Journal of Service Research 26 (3), 405-421, 2023
132023
A dynamic system of job performance with goals and leadership changes as shocks
CR Dishop, V Good
Journal of Business Research 139, 602-613, 2022
102022
Salesperson rapport: a literature review and research agenda for an evolving digital sales process
V Good, SM Mangus, E Bolman Pullins
Journal of Personal selling & sales ManageMent 43 (4), 245-269, 2023
82023
Exploring the drivers of B2B end user engagement
AG Fehl, V Good, T Arnold
Journal of Personal selling & sales ManageMent 43 (3), 159-177, 2023
82023
Leadership transition and journal advancements
A Rapp, V Good
Journal of Personal Selling & Sales Management 43 (1), 1-4, 2023
52023
Are Lonely Salespeople Costing You Customers?
V Good, L Earle McLeod
52022
Lonely and Insecure: How salesperson Well-Being impacts performance
V Good, AG Fehl, SM Mangus
Journal of Business Research 184, 114887, 2024
22024
The nine habits of highly effective researchers: strategies for strengthening scholarly submissions
V Good, EB Pullins
Journal of Personal Selling & Sales Management 44 (2), 101-107, 2024
22024
Motivating Salespeople Toward Greater Productivity
VD Good
Michigan State University, 2019
22019
Commentary: developing a deeper understanding of resilience in service contexts
V Good
Journal of Services Marketing 38 (4), 392-396, 2024
12024
How B2B seller firms can leverage the power of brands with end users
AG Fehl, T Arnold, V Good
Journal of Business Research 186, 114952, 2025
2025
Sell on, sell to, or sell through: The sales performance implications of brand-platform selling arrangements
H Wang, V Good, JH Lim, MH Hsieh
Journal of Retailing 100 (4), 583-601, 2024
2024
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