| Exploring types of organization–public relationships and their implications for relationship management in public relations CF Hung Journal of Public Relations Research 17 (4), 393-426, 2005 | 394 | 2005 |
| The effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study JE Grunig, CF Hung-Baesecke Public relations as relationship management, 63-113, 2015 | 376 | 2015 |
| Toward the theory of relationship management in public relations: How to cultivate quality relationships CJF Hung The future of excellence in public relations and communication management …, 2007 | 164 | 2007 |
| Cultural influence on relationship cultivation strategies: Multinational companies in China C Flora Hung Journal of Communication Management 8 (3), 264-281, 2004 | 164 | 2004 |
| Examining the internal aspect of corporate social responsibility (CSR): Leader behavior and employee CSR participation YRR Chen, CJF Hung-Baesecke Communication research reports 31 (2), 210-220, 2014 | 145 | 2014 |
| A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory1 JN Kim, CJF Hung‐Baesecke, SU Yang, JE Grunig The handbook of communication and corporate reputation, 197-212, 2013 | 108 | 2013 |
| Identifying active hot-issue communicators and subgroup identifiers: Examining the situational theory of problem solving YRR Chen, CJF Hung-Baesecke, JN Kim Journalism & mass communication quarterly 94 (1), 124-147, 2017 | 97 | 2017 |
| Engaging employees in China: The impact of communication channels, organizational transparency, and authenticity LR Men, CF Hung-Baesecke Corporate Communications: An International Journal 20 (4), 448-467, 2015 | 92 | 2015 |
| The interplays of relationship types, relationship cultivation, and relationship outcomes: How multinational and Taiwanese companies practice public relations and organization … CF Hung | 92 | 2002 |
| Ethics as a precursor to organization–public relationships: Building trust before and during the OPR model SA Bowen, CJF Hung-Baesecke, YRR Chen Cogent Social Sciences 2 (1), 1141467, 2016 | 83 | 2016 |
| The role of leadership in shared value creation from the public’s perspective: A multi-continental study YRR Chen, CJF Hung-Baesecke, SA Bowen, A Zerfass, DW Stacks, ... Public Relations Review 46 (1), 101749, 2020 | 72 | 2020 |
| Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue YRR Chen, CJF Hung-Baesecke, X Chen Public Relations Review 46 (1), 101878, 2020 | 67 | 2020 |
| Social media influencers in CSR endorsement: The effect of consumer mimicry on CSR behaviors and consumer relationships Y Cheng, YRR Chen, CJF Hung-Baesecke Social Science Computer Review 39 (4), 744-761, 2021 | 58 | 2021 |
| Corporate Social Responsibility, Media Source Preference, Trust, and Public Engagement: The Informed Public’s Perspective F Hung-Baesecke, YRR Chen, B Boyd Public Relations Review, 2016 | 54 | 2016 |
| Mobile corporate social responsibility (mCSR): Examining publics’ responses to CSR-based initiatives in natural disasters Y Cheng, Y Jin, CJF Hung-Baesecke, YRR Chen International Journal of Strategic Communication 13 (1), 76-93, 2019 | 53 | 2019 |
| Social media influencer effects on CSR communication: The role of influencer leadership in opinion and taste Y Cheng, CJF Hung-Baesecke, YRR Chen International Journal of Business Communication 61 (2), 336-359, 2024 | 49 | 2024 |
| Types and dimensions of organization–public relationships in greater China CF Hung, YRR Chen Public Relations Review 35 (3), 181-186, 2009 | 37 | 2009 |
| Exploring the roles of organization-public relationships in the strategic management process: Towards an integrated framework LR Men, CF Hung International Journal of Strategic Communication 6 (2), 151-173, 2012 | 33 | 2012 |
| Toward a normative theory of relationship management CF Hung Unpublished Ph. D. Thesis. Maryland: University of Maryland Department of …, 2001 | 33 | 2001 |
| Explicating trust and its relation to dialogue at a time of divided societies CJF Hung-Baesecke, YRR Chen Public Relations Review 46 (1), 101890, 2020 | 31 | 2020 |