| Renegades on the frontier of innovation: The shanzhai grassroots communities of Shenzhen in China's creative economy M Keane, EJ Zhao Eurasian Geography and Economics 53 (2), 216-230, 2012 | 94 | 2012 |
| Between formal and informal: The shakeout in China’s online video industry EJ Zhao, M Keane Media, Culture & Society 35 (6), 724-741, 2013 | 82 | 2013 |
| Digital China's informal circuits: Platforms, labour and governance EJ Zhao Routledge, 2019 | 57 | 2019 |
| Chinas digital presence in the asia-pacific: Culture, technology and platforms M Keane, H Yu, EJ Zhao, S Leong Anthem Press, 2020 | 56 | 2020 |
| Professionalization of amateur production in online screen entertainment in China: Hopes, frustrations and uncertainties EJ Zhao International Journal of Communication, 2017 | 55* | 2017 |
| The reform of the cultural system: Culture, creativity and innovation in China M Keane, EJ Zhao Cultural policies in East Asia: dynamics between the state, arts and …, 2014 | 41 | 2014 |
| Writing on the assembly line: Informal labour in the formalised online literature market in China EJ Zhao New Media & Society 19 (8), 1236-1252, 2017 | 33 | 2017 |
| The bumpy road towards network convergence in China: The case of over-the-top streaming services EJ Zhao Global Media and China 2 (1), 28-42, 2017 | 32 | 2017 |
| Social network market: Storytelling on a Web 2.0 original literature site EJ Zhao Convergence 17 (1), 85-99, 2011 | 29 | 2011 |
| Negotiating state and copyright territorialities in overseas expansion: The case of China’s online video streaming platforms EJ Zhao Media Industries Journal 5 (1), 106-121, 2018 | 26 | 2018 |
| The micro-movie wave in a globalising China: Adaptation, formalisation and commercialisation EJ Zhao International Journal of Cultural Studies 17 (5), 453-467, 2014 | 21 | 2014 |
| Collaboration reconfigured: The evolving landscape of entertainment TV markets between Taiwan and Mainland China EJ Zhao Media International Australia 159 (1), 53-62, 2016 | 20 | 2016 |
| Reconfiguring audience measurement in platform ecologies of video streaming: iQiyi’s pivot toward data-driven fandom and algorithmic metrics EJ Zhao International Journal of Communication 15, 21, 2021 | 13 | 2021 |
| TV or not TV? Re-imagining screen content in China M Keane, EJ Zhao Routledge Handbook of New Media in Asia,, 299 - 307, 2015 | 12 | 2015 |
| The cultural power metric: Toward a reputational analysis of China’s soft power in the Asia-Pacific B Yecies, M Keane, H Yu, EJ Zhao, PY Zhong, S Leong, H Wu Global Media and China 4 (2), 203-219, 2019 | 11 | 2019 |
| Wanghong: Liminal Chinese Creative Labor EJ Zhao Creator Culture: An Introduction to Global Social Media Entertainment, 211-231, 2021 | 10* | 2021 |
| 27. Getting connected in China: taming the mobile screen EJ Zhao Handbook of Cultural and Creative Industries in China, 396, 2016 | 7 | 2016 |
| Designing a mobile social tool that moderates drinking D Tjondronegoro, J Drennan, DJ Kavanagh, EJ Zhao, AM White, J Previte, ... IEEE Pervasive Computing 14 (3), 62-69, 2015 | 6 | 2015 |
| Streaming culture and a new wave of institutionalisation of audience measurement in China EJ Zhao Media, Culture & Society 45 (8), 1631-1647, 2023 | 3 | 2023 |
| Cross-straits online collaboration: Multiple publics and intractable institutions EJ Zhao Willing collaborators: foreign partners in Chinese media, 187-198, 2018 | 3 | 2018 |