Dr. Marc Fetscherin

Получаване на мой собствен потребителски профил

Позовавания

	Всички	От 2020
Позовавания	7585	3990
h-индекс	39	27
i10-индекс	71	46

880

440

220

660

20052006200720082009201020112012201320142015201620172018201920202021202220232024202527 32 27 55 97 91 138 183 259 276 347 365 458 520 587 667 751 786 808 867 108

Публичен достъп

Преглед на всички

6 статии

0 статии

налични

неналични

Въз основа на изисквания при финансирането

Съавтори

Ilan AlonProfessor @ Ariel University, Economics and Business AdministrationПотвърден имейл адрес: ariel.ac.il
Christoph LattemannProfessor of Business Administration and Information Management, Constructor UniversityПотвърден имейл адрес: constructor.university
Shaomin LiEminent Scholar and Professor of International Business, Old Dominion UniversityПотвърден имейл адрес: odu.edu
Daniel HeinrichProfessor of Marketing and Digital MediaПотвърден имейл адрес: dfki.de
James P. (Jim) JohnsonRollins CollegeПотвърден имейл адрес: rollins.edu
Cleopatra VeloutsouProfessor of Brand Management - Adam Smith Business School - University of GlasgowПотвърден имейл адрес: glasgow.ac.uk
Marc SardyAssociate Professor at Rollins CollegeПотвърден имейл адрес: rollins.edu
Ricardo CayollaPortucalense UniversityПотвърден имейл адрес: upt.pt
Sabrina HegnerProfessor for International Management, University of Applied Science BremenПотвърден имейл адрес: hs-bremen.de
Cid Goncalves FilhoUniversidade FUMECПотвърден имейл адрес: ikglab.com
Francisco GuzmanProfessor of Marketing, University of North TexasПотвърден имейл адрес: unt.edu
Silvia GrappiProfessor of Marketing, University of Modena and Reggio EmiliaПотвърден имейл адрес: unimore.it
Simona RomaniProfessor of Consumer Behavior, Luiss University Rome ItalyПотвърден имейл адрес: luiss.it
Hinrich VossUniversity of Bristol Business SchoolПотвърден имейл адрес: bristol.ac.uk
Gustavo Quiroga SoukiIntrepid Lab (Lusófona - Ismat), CETRAD Research Center (UTAD) and CinTurs (UAlg)Потвърден имейл адрес: souki.net.br
Mary Conway Dato-onBradley University Turner School of Entrepreneurship and InnovationПотвърден имейл адрес: bradley.edu
Adamantios DiamantopoulosProfessorial Research Fellow, Chair of International Business, University of ViennaПотвърден имейл адрес: univie.ac.at
Daniela AndreiniProfessor of MarketingПотвърден имейл адрес: unibg.it
Romie Frederick LittrellNational Research University-HSE-SPb, Centre for Cross Cultural ComparisonsПотвърден имейл адрес: hse.ru
Ricardo CayollaUniversidade de AveiroПотвърден имейл адрес: ua.pt

Следене

Dr. Marc Fetscherin

Rollins College, Department of Business

Потвърден имейл адрес: rollins.edu - Начална страница

International Marketing Branding Brand Management Brand Relationships Consumer Brand


Заглавие Сортиране по цитати Сортиране по година Сортиране по заглавие	Позовавания Позовавания	Година
Consumer brand relationships research: A bibliometric citation meta-analysis M Fetscherin, D Heinrich Journal of Business Research 68 (2), 380-390, 2015	640	2015
The determinants and measurement of a country brand: the country brand strength index M Fetscherin International Marketing Review, 2010	545	2010
Determinants and outcomes of brand hate SM Hegner, M Fetscherin, M Van Delzen Journal of Product & Brand Management 26 (1), 13-25, 2017	494	2017
The medical tourism index: Scale development and validation M Fetscherin, RM Stephano Tourism Management 52, 539-556, 2016	449	2016
Corporate social responsibility in emerging markets: The importance of the governance environment S Li, M Fetscherin, I Alon, C Lattemann, K Yeh Management international review 50, 635-654, 2010	337	2010
CSR communication intensity in Chinese and Indian multinational companies C Lattemann, M Fetscherin, I Alon, S Li, AM Schneider Corporate Governance: An International Review 17 (4), 426-442, 2009	337	2009
User acceptance of virtual worlds M Fetscherin, C Lattemann Journal of electronic commerce research 9 (3), 231, 2008	334	2008
Corporate branding: an interdisciplinary literature review M Fetscherin, JC Usunier European Journal of Marketing, 2012	292	2012
The five types of brand hate: How they affect consumer behavior☆ M Fetscherin Journal of Business Reserach 101, 116–127, 2019	278	2019
What type of relationship do we have with loved brands? M Fetscherin Journal of Consumer Marketing 31 (6/7), 430-440, 2014	241	2014
The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions M Fetscherin, M Toncar International Marketing Review 27 (2), 164-178, 2010	238	2010
Trajectories of brand hate L Zarantonello, S Romani, S Grappi, M Fetscherin Journal of Brand Management 25, 549-560, 2018	214	2018
Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC) I Alon, C Lattemann, M Fetscherin, S Li, AM Schneider International Journal of Emerging Markets 5 (1), 6-22, 2010	214	2010
30 Years of foreign direct investment to China: An interdisciplinary literature review M Fetscherin, H Voss, P Gugler International business review 19 (3), 235-246, 2010	208	2010
The effect of product category on consumer brand relationships M Fetscherin, M Boulanger, C Gonçalves Filho, G Quiroga Souki Journal of Product & Brand Management 23 (2), 78-89, 2014	203	2014
Consumer brand relationships: A research landscape M Fetscherin, D Heinrich Journal of Brand Management 21, 366-371, 2014	171	2014
Latest research on brand relationships: introduction to the special issue M Fetscherin, F Guzman, C Veloutsou, RR Cayolla Journal of Product & Brand Management 28 (2), 133-139, 2019	152	2019
Consumer-brand relationships S Fournier, M Breazeale, M Fetscherin Routledge, 2012	142	2012
Brand Forgiveness M Fetscherin, A Sampedro Journal of Product and Brand Management, 2019	132	2019
Business models for content delivery: An empirical analysis of the newspaper and magazine industry M Fetscherin, G Knolmayer International journal on media management 6 (1-2), 4-11, 2004	101	2004

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