| Marketing Management and Strategy D Stern | 2605* | 2006 |
| Marketing Management and strategy D Stern | 2605* | 2006 |
| ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising S Parry, R Jones, P Stern, M Robinson Journal of Consumer Behaviour 12 (2), 112-121, 2013 | 167 | 2013 |
| Marketing knowledge and the value of segmentation S Dibb, P Stern, R Wensley Marketing Intelligence & Planning 20 (2), 113-119, 2002 | 145 | 2002 |
| The relationship between customer loyalty and purchase incidence P Stern, K Hammond Marketing Letters 15, 5-19, 2004 | 140 | 2004 |
| Physicians' persistence and its implications for their response to promotion of prescription drugs R Janakiraman, S Dutta, C Sismeiro, P Stern Management Science 54 (6), 1080-1093, 2008 | 99 | 2008 |
| It’sa Dirichlet world: modeling individuals’ loyalties reveals how brands compete, grow, and decline B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ... Journal of Advertising Research 52 (2), 203-213, 2012 | 91 | 2012 |
| How to grow a brand: retain or acquire customers? E Riebe, M Wright, P Stern, B Sharp Journal of Business Research 67 (5), 990-997, 2014 | 67 | 2014 |
| Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules J Gonzalez, C Sismeiro, S Dutta, P Stern International Journal of Research in Marketing 25 (4), 247-260, 2008 | 61 | 2008 |
| Questioning the reliability of market segmentation techniques S Dibb, P Stern Omega 23 (6), 625-636, 1995 | 61 | 1995 |
| Marketing management and strategies P Doyle, P Stern St. Petersburg: Peter, 2003 | 53 | 2003 |
| What can the brand manager expect from Facebook? D Sitta, M Faulkner, P Stern Australasian Marketing Journal 26 (1), 17-22, 2018 | 40 | 2018 |
| Forecasting branded and generic pharmaceuticals K Nikolopoulos, S Buxton, M Khammash, P Stern International Journal of Forecasting 32 (2), 344-357, 2016 | 38 | 2016 |
| New survey medium: Collecting marketing data with e-mail and the World Wide Web S Dibb, A Rushmer, P Stern Journal of Targeting, Measurement and Analysis for Marketing 10, 17-25, 2001 | 37 | 2001 |
| New versus frequent donors: Exploring the behaviour of the most desirable donors M Faulkner, J Romaniuk, P Stern Australasian Marketing Journal 24 (3), 198-204, 2016 | 32 | 2016 |
| Forecasting new product trial with analogous series MJ Wright, P Stern Journal of Business Research 68 (8), 1732-1738, 2015 | 30 | 2015 |
| Purposeful empiricism: How stochastic modeling informs industrial marketing research J McCabe, P Stern, SG Dacko Industrial Marketing Management 42 (3), 421-432, 2013 | 28 | 2013 |
| Prescriptions for branded and generic pharmaceuticals P Stern Journal of Brand Management 2, 177-183, 1994 | 20 | 1994 |
| Expectations vs. Reality. P Stern, A Ehrenberg Marketing Research 15 (1), 2003 | 15 | 2003 |
| Long run loyalty An exploratory study P Stern Marketing and Research Today 25 (2), 70-78, 1997 | 15 | 1997 |
