| To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce D Herzallah, F Munoz Leiva, F Liebana-Cabanillas Journal of Research in Interactive Marketing 16 (4), 477-493, 2022 | 74 | 2022 |
| Drivers of purchase intention in Instagram Commerce D Herzallah, F Muñoz-Leiva, F Liebana-Cabanillas Spanish Journal of Marketing-ESIC 26 (2), 168-188, 2022 | 62 | 2022 |
| Selling on Instagram: Factors that determine the adoption of Instagram commerce D Herzallah, F Muñoz-Leiva, F Liébana-Cabanillas International Journal of Human–Computer Interaction 38 (11), 1004-1022, 2022 | 32 | 2022 |
| Guerrilla Marketing in the 21st Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables C Zarco, D Herzallah Journal of Humanities and Social Science, 2023 | 9 | 2023 |
| Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection I Rodríguez-Ardura, A Meseguer-Artola, D Herzallah, Q Fu Journal of Research in Interactive Marketing 19 (1), 35-58, 2025 | 2 | 2025 |
| Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis D Herzallah, F Liébana-Cabanillas, F Muñoz-Leiva International Journal of Fashion Design, Technology and Education 17 (3 …, 2024 | 2 | 2024 |
| The Influence of Electronic Word-of-Mouth in Business Research: Identifying Main Topics and Actors D Herzallah Journal of Business 16 (1), 177-213, 2025 | | 2025 |
| Surprise me with the visual representation of the brand in social commerce! An eye-tracking study based on user characteristics F Muñoz-Leiva, D Herzallah, IR Sánchez-Borrego, F Liébana-Cabanillas European Journal of Management and Business Economics, 2024 | | 2024 |
| Guerilla Marketing in The 21 Century (2000-2021): A Literature Review and Classification. D Zarco, Carmen & Herzallah 34ª Conferencia Internacional de Marketing AEMARK 2023, 2023 | | 2023 |
| APRENDIZAJE BASADO EN JUEGOS APLICADO A LA ENSENANZA UNIVERSITARIA: JUEGO SOBRE INVERSIÓN GA Morant, DAM Herzallah, Z Bargouti Innovación en la formación docente y en el desarrollo de competencias en el …, 2023 | | 2023 |
| Social commerce: cómo las redes sociales están transformando el comercio electrónico I Herzallah, D., IR De Luna https://blogs.uoc.edu/economia-empresa/es/social-commerce-como-las-redes …, 2023 | | 2023 |
| Do recommendations let users be motivated to buy through Instagram Commerce. LC Herzallah,D. 22nd International Marketing Trends Conference., 2023 | | 2023 |
| 22nd International Marketing Trends Conference. Using an eye tracking approach to explore gender, age, experience differences in visual representation of the brand in Instagram … ISB Herzallah,D., Liébana-Cabanillas,F. Leiva, F. M. 22nd International Marketing Trends Conference, 2023 | | 2023 |
| ADOPTING VIRTUAL VOICE ASSISTANTS: THE ROLE OF HEDONIC MOTIVATION, PRICE VALUE, AND PRIVACY RISK DH Francisco Liébana-Cabanillas,Elena Higueras-Castillo,Rocio Alonso Palomo ... XXXII Jornadas Hispano-Lusas de Gestión Científica., 2023 | | 2023 |
| Does Instagram's commerce recommendations allow for user motivation to purchase? H Liébana-Cabanillas XXXII Jornadas Hispano-Lusas de Gestión Científica., 2023 | | 2023 |
| Amaze me with the brand's visual representation in social commerce! An investigation on eye tracking based on user characteristics and user experience with brand types in … ISB Herzallah,D., Liébana-Cabanillas,F. Leiva, F. M. XXXII Jornadas Hispano-Lusas de Gestión Científica., 2023 | | 2023 |
| 13 años de investigaciones sobre comercio social: un análisis bibliométrico DAM Herzallah, FL Cabanillas El papel de la innovación y la economía social como instrumentos para la …, 2022 | | 2022 |
| Estudio de los patrones visuales del usuario a las marcas de moda en Instagram commerce DAM Herzallah, FL Cabanillas, FM Leiva, IRS Borrego El papel de la innovación y la economía social como instrumentos para la …, 2022 | | 2022 |
| Herzallah, D. & Liebana-Cabanillas, F. (2022). Instagram Commerce: nuevo canal de venta del futuro. Novaciencia. Disponible en https://novaciencia.es/instagram-commerce-nuevo … | | 2022 |
| Exploring Research Trends of Social Commerce: A Bibliometric Analysis From 2008-2021. F Herzallah,D.,& Liébana-Cabanillas XXXI Congreso De ACEDE, 2022 | | 2022 |
Francisco Liébana-CabanillasCatedratico/Full Professor/University of GranadaCorreu electrònic verificat a ugr.es