| A case study of issues of strategy implementation in internationalization of higher education N Jiang, V Carpenter International Journal of Educational Management 27 (1), 4-18, 2013 | 151 | 2013 |
| Determinants of smartphone repeat purchase intention among Malaysians: A moderation role of social influence and a mediating effect of consumer satisfaction SK Goh, N Jiang, MFA Hak, PL Tee International Review of Management and Marketing 6 (4), 993-1004, 2016 | 99 | 2016 |
| The impact of brand trust, self-image congruence and usage satisfaction toward smartphone repurchase intention SK Goh, N Jiang, PL Tee International Review of Management and Marketing 6 (3), 436-441, 2016 | 62 | 2016 |
| The impact of scarcity on consumers’ impulse buying based on the SOR theory J Zhang, N Jiang, JJ Turner, S Pahlevan-Sharif Frontiers in Psychology 13, 792419, 2022 | 58 | 2022 |
| A case study of emerging challenges and reflections on internationalization of higher education N Jiang, V Carpenter International Education Studies 7 (9), 50-56, 2014 | 36 | 2014 |
| The impact of scarcity of medical protective products on Chinese consumers’ impulsive purchasing during the COVID-19 epidemic in China J Zhang, N Jiang, JJ Turner, S Pahlevan Sharif Sustainability 13 (17), 9749, 2021 | 33 | 2021 |
| Market entry dynamic framework for higher education internationalisation N Jiang, V Carpenter Journal of International Education in Business 4 (2), 141-158, 2011 | 30 | 2011 |
| Using big data to understand the online ecology of COVID-19 vaccination hesitancy S Teng, N Jiang, KW Khong Humanities and Social Sciences Communications 9 (1), 1-15, 2022 | 17 | 2022 |
| Faculty‐specific factors of degree of HE internationalization: An evaluation of four faculties of a post‐1992 university in the United Kingdom N Jiang, V Carpenter International Journal of Educational Management 27 (3), 242-259, 2013 | 14 | 2013 |
| The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review T Wu, N Jiang, TBJ Kumar, M Chen Cogent Business & Management 11 (1), 2329247, 2024 | 12 | 2024 |
| Impact of athlete performance and brand social value on product involvement: a mediation role of celebrity endorsement in social media N Jiang, KW Khong, JL Gan, JJ Turner, SS Teng, JA Xavier Asia-Pacific Journal of Business Administration 16 (3), 589-612, 2022 | 12 | 2022 |
| The effect of website performance and online retailer status on consumer purchase intention: a mediator role of buyer perception N Jiang, MMBM Adnan, MKM Kaur, XY Yang International Journal of Business and Management 10 (10), 158, 2015 | 9 | 2015 |
| An Antecedent Study of Mobile Social Game Addiction vs. Virtual Goods Purchase: A Gen Y Gamer's Perspective N Jiang, M Kaur, MMBM Adnan, JJ Turner, SK Goh International Journal of Technology and Human Interaction (IJTHI) 18 (1), 1-20, 2022 | 5 | 2022 |
| Grooming Products Purchase Intention: Using the Value-Attitude-Behaviour Model TBJ Kumar, T Renee, GS Kwong, YK Keong, FC Haur, N Jiang A Contemporary Business Journal 9 (1), 33-58, 2020 | 5 | 2020 |
| Development of Habitual Behaviour in Online Social Gaming: Understanding the Moderating Role of Network Externality N Jiang, M Kaur, MMBM Adnan, JJ Turner, SK Goh International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 11 …, 2021 | 2 | 2021 |
| Fostering Business Growth through Generational Change: Is Guanxi Still Important? JA Xavier, GK Siong, LK Yew, N Jiang, PN Alagappar Translocal Chinese: East Asian Perspectives 16 (2), 228-248, 2022 | 1 | 2022 |
| Cyberbully via social media: an antecedent study of prevalence and determinant during Covid-19 Pandemic Lockdown in Malaysia N Jiang, GJ Ling, KK Wei, T Shasha, SJ Min Department of Marketing Management, Faculty of Commerce and Management …, 2021 | 1 | 2021 |
| The role of cognitive factors in consumers' perceived value and subscription intention of video streaming platforms T Wu, N Jiang, M Chen Acta Psychologica 254, 104758, 2025 | | 2025 |
| Why am I obsessed with viewing mukbang ASMR? The roles of mediated voyeurism and intertemporal choice N Jiang, KW Khong, M Chen, KL Khoo, JA Xavier, M Jambulingam Plos one 19 (9), e0308549, 2024 | | 2024 |
| The Power of Stars: Celebrity Athlete Product Endorsement in Social Media N Jiang, KK Wei, GJ Ling, T Shasha, JA Xavier Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
