| Brand authenticity: 25 Years of research J Södergren International Journal of Consumer Studies 45 (4), 645-663, 2021 | 252 | 2021 |
| Disability in influencer marketing: a complex model of disability representation J Södergren, N Vallström Journal of Marketing Management 39 (11-12), 1012-1042, 2023 | 30 | 2023 |
| The Viking myth: Nostalgia and collective guilt J Södergren Consumption Markets & Culture 25 (5), 449-468, 2022 | 18 | 2022 |
| Tales from the crypt: A psychoanalytic approach to disability representation in advertising J Södergren, J Hietanen, N Vallström Journal of Consumer Culture 23 (4), 747-768, 2023 | 13 | 2023 |
| On ads as aesthetic objects: A thematic review of aesthetics in advertising research I Dagalp, J Södergren Journal of Advertising 53 (1), 126-147, 2024 | 12 | 2024 |
| Seeing the invisible: brand authenticity and the cultural production of queer imagination J Södergren, N Vallström Arts and the Market 11 (3), 275-297, 2021 | 11 | 2021 |
| One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing J Södergren, N Vallström Advances in consumer research 48, 139-142, 2020 | 8 | 2020 |
| Orwellian marketing: dystopian brandscapes and the art of moving the masses J Södergren Journal of Customer Behaviour 21 (3-4), 158-169, 2022 | 5 | 2022 |
| From aura to jargon: the social life of authentication J Södergren Arts and the Market 9 (2), 115-131, 2019 | 5 | 2019 |
| Marketing and the theatre of the absurd J Södergren, O Ahlberg, M Hjelm Marketing theory, 14705931241249020, 2024 | 3 | 2024 |
| Myth J Södergren, N Vallström, I Dagalp, T Broberg Advances in Consumer Research 50, 2022 | 3 | 2022 |
| “Woke” Authenticity in Brand Culture: A Patchwork Ethnography J Södergren Stockholm Business School, Stockholm University, 2022 | 3 | 2022 |
| Every consumer researcher dies alone J Sodergren, M Hjelm, O Ahlberg Journal of Customer Behaviour, 2024 | 2 | 2024 |
| Writing Brands into Historical Silences: Insights from Wide Sargasso Sea J Södergren, N Vallström Postcolonial marketing communication: Images from the margin, 37-51, 2024 | 2 | 2024 |
| Via Crucis of the Body: Clarice Lispector visits advertising J Södergren Journal of Marketing Management, 1-20, 2025 | 1 | 2025 |
| Five commercials that show how David Lynch elevated advertising to an art form J Sodergren | | 2025 |
| Cubist Consumer Research J Sodergren, M Hjelm, I Dagalp, PG de Monthoux Journal of Customer Behaviour, 2024 | | 2024 |
| Introduction to the special issue: marketing insights from popular culture J Södergren, N Vallström, P Guillet de Monthoux Journal of Marketing Management 40 (15-16), 1351-1358, 2024 | | 2024 |
| Marketing Forever J Sodergren, D Marikyan, D Davlembayeva, P Savvas, S Chari | | 2024 |
| Postcolonial Marketing: A Systematic Review and Research Agenda J Sodergren, A Das | | 2024 |
Niklas VallströmSenior Lecturer in Marketing, Örebro UniversityCorreu electrònic verificat a oru.se
