| Impact of product packaging on consumer’s buying behavior AR Raheem, P Vishnu, AM Ahmed European journal of scientific research 122 (2), 125-134, 2014 | 414 | 2014 |
| The role of green innovation on environmental and organizational performance: Moderation of human resource practices and management commitment RR Ahmed, W Akbar, M Aijaz, ZA Channar, F Ahmed, V Parmar Heliyon 9 (1), 2023 | 166 | 2023 |
| Factors influencing impulse buying behavior P Vishnu, AR Raheem European Journal of Scientific Research 100 (3), 67-79, 2013 | 84 | 2013 |
| Role of augmented reality in changing consumer behavior and decision making: Case of Pakistan SHA Kazmi, RR Ahmed, KA Soomro, AR Hashem E, H Akhtar, V Parmar Sustainability 13 (24), 14064, 2021 | 54 | 2021 |
| Factors influencing prescription behavior of physicians S Shamimulhaq, R Ahmed, N Ahmad, I Khoso, P Vishnu The Pharma Innovation Journal, ISSN, 2277-7695, 2014 | 47 | 2014 |
| Assessing the organizational commitment, subjective vitality and burnout effects on turnover intention in private universities V Parmar, ZA Channar, RR Ahmed, D Streimikiene, MH Pahi, J Streimikis Oeconomia Copernicana 13 (1), 251-286, 2022 | 45 | 2022 |
| Assessment of entrepreneurial traits and small-firm performance with entrepreneurial orientation as a mediating factor T Imran, RR Ahmed, D Streimikiene, RH Soomro, V Parmar, J Vveinhardt Sustainability 11 (19), 5301, 2019 | 42 | 2019 |
| The communication mix in pharmaceutical marketing R Ahmed, P Vishnu, N Ahmad, UA Warraich, I Khoso The Pharma Innovation Journal 3 (5), 46-53, 2014 | 37 | 2014 |
| Role of Packaging and Labeling on Pakistani Consumers Purchase Decision R Ahmed, N Ahmad, P Vishnu, I Khoso European Scientific Journal, EISSN 7431, 1857 | 37 | 1857 |
| The Relationship Between Internal Employer Branding and Talent Retention: A Theoretical Investigation for the Development of a Conceptual Framework RR Ahmed, M Azam, JA Qureshi, AR Hashem E, V Parmar, NZ Md Salleh Frontiers in Psychology 13, 859614, 2022 | 36 | 2022 |
| Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention RR Ahmed, ZZ Erum, SH Alam, D Streimikiene, V Parmar Amfiteatru economic 25 (62), 265-282, 2023 | 32 | 2023 |
| Causal relationship between worker's remittances and imports in Pakistan R Ahmed, P Vishnu, N Ahmad European Journal of Scientific Research 120 (1), 177-188, 2014 | 20 | 2014 |
| Factors that affect attitude towards generic drugs perception: Comparison of physicians & general practitioners of Karachi city RR Ahme, V Parmar, J Ahmed International Journal of Managment, IT and Engineering 2 (11), 151-178, 2012 | 19 | 2012 |
| How and When Ethics Lead to Organizational Performance: Evidence from South Asian Firms RR Ahmed, MH Pahi, S Nadeem, RH Soomro, V Parmar, F Nasir, ... Sustainability 15 (10), 8147, 2023 | 11 | 2023 |
| The Social Media Break-Up: Psycho-Behavioral Measures and Implications RR Ahmed, JA Qureshi, F Arshad, ZA Channar, V Parmar, NZM Salleh IEEE Access 10, 58116-58135, 2022 | 11 | 2022 |
| Product strategies in pharmaceutical marketing: a perspective of Pakistani pharmaceutical industry R Ahmed, I Sattar, P Vishnu Middle-East Journal of Scientific Research 21 (4), 681-688, 2014 | 11 | 2014 |
| Comparison of Key Economic Indicators of Pakistani Economy: Democratic Governments (FY89-FY99) with Military Regime (FY00-FY05) AR Raheem, P Vishnu, MY Ahmed Research Journal of Recent Sciences …, 2014 | 11 | 2014 |
| Factors influencing impulse buying behavior RR Ahmed, V Parmar European Journal of Scientific Research 100 (3), 67-79, 2013 | 10 | 2013 |
| Pharmaceutical industry in Hyderabad, Unethical practices in drug promotion, independent study for MS V Parmar, T Jalees Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, 2004 | 9 | 2004 |
| The mediating role of competitiveness between entrepreneurial challenges and willingness of female business graduates V Parmar, RR Ahmed, D Streimikiene, J Streimikis Journal of competitiveness 14 (2), 60-78, 2022 | 8 | 2022 |
