| The impact of digital transformation on talent management JM Montero Guerra, I Danvila-del-Valle, M Méndez-Suárez Technological Forecasting & Social Change 188, 122291, 2023 | 176 | 2023 |
| Psychological capital, work satisfaction and health self-perception as predictors of psychological wellbeing in military personnel E Hernández-Varas, FJL Encinas, M Méndez-Suárez Psicothema 31 (3), 277-283, 2019 | 81 | 2019 |
| Firm value impact of corporate activism: Facebook and the stop hate for profit campaign N Villagra, A Monfort, M Méndez-Suárez Journal of Business Research 137, 319-326, 2021 | 57 | 2021 |
| Sustainable Banking: New Forms of Investing under the Umbrella of the 2030 Agenda M Méndez-Suárez, A Monfort, F Gallardo Sustainability, 2020 | 44 | 2020 |
| Artificial Intelligence Modelling Framework for Financial Automated Advising in the Copper Market M Méndez-Suárez, F García-Fernández, F Gallardo Journal of Open Innovation: Technology, Market, and Complexity 5 (4), 2019 | 38 | 2019 |
| Real Options Valuation of a Wind Farm M Méndez-Suárez, A Goyanes, P Lamothe https://ssrn.com/abstract=2708351, 2009 | 36* | 2009 |
| Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM M Mendez Suarez, M Estevez Universia Business Review, 18-45, 2016 | 35* | 2016 |
| Why do banks retain unprofitable customers? A customer lifetime value real options approach M Méndez-Suárez, N Crespo Tejero Journal of Business Research 122, 621-626, 2021 | 34 | 2021 |
| Opciones reales: Métodos de simulación y valoración M Méndez Suárez, P Lamothe Fernández ECOBOOK, 2013 | 28* | 2013 |
| Marketing Mix Modeling Using PLS-SEM, Bootstrapping the Model Coefficients M Méndez-Suárez Mathematics 9 (1832), 1-12, 2021 | 26 | 2021 |
| The amplifying effect of branded queries on advertising in multi-channel retailing M Mendez-Suarez, A Monfort Journal of business research 112, 254-260, 2020 | 26 | 2020 |
| El efecto del absentismo universitario en el expediente académico y en la percepción de sus causas NC Tejero, MTP Vadillo, MM Suárez Educade: revista de educación en contabilidad, finanzas y administración de …, 2012 | 22 | 2012 |
| Valoración de un parque eólico con opciones reales P Lamothe, M Méndez Universia Business Review, 26-41, 2007 | 17* | 2007 |
| Why Do Companies Employ Prohibited Unethical Artificial Intelligence Practices? M Méndez-Suárez, MM de Obesso, O Carrero Márquez, C Marin Palacios IEEE Transactions on Engineering Management, 1-10, 2023 | 15 | 2023 |
| Are you adopting artificial intelligence products? Social-demographic factors to explain customer acceptance M Méndez-Suárez, A Monfort, JL Hervás-Oliver European Research on Management and Business Economics 29 (3), 100223, 2023 | 14 | 2023 |
| Negative Word of Mouth (NWOM) using Compartmental Epidemiological Models in Banking Digital Transformation M Méndez-Suárez, I Danvila-del-Valle Contemporary Economics, 2023 | 9 | 2023 |
| Impact of absenteeism on academic performance under compulsory attendance policies in first to fifth year university students M Méndez-Suárez, N Crespo-Tejero Revista Complutense de Educación 32 (4), 627-637, 2021 | 9 | 2021 |
| Análisis de datos con R. Una aplicación a la investigación de mercados M Méndez-Suárez ESIC Editorial, 2018 | 9* | 2018 |
| Do current regulations prevent unethical AI practices? M Méndez-Suárez, V Simón-Moya, J Muñoz-de Prat Journal of Competitiveness 15 (3), 207-222, 2023 | 7 | 2023 |
| Marketing Attribution in Omnichannel Retailing M Méndez-Suárez, A Monfort Advances in National Brand and Private Label Marketing. NB-PL 2021, 2021 | 7 | 2021 |
