| The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM J Kwon, KW Chan, W Gu, F Septianto Industrial Marketing Management 104, 212-225, 2022 | 29 | 2022 |
| Color effects on AI influencers’ product recommendations KW Chan, F Septianto, J Kwon, RS Kamal European Journal of Marketing 57 (9), 2290-2315, 2023 | 20 | 2023 |
| Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis FS William Gu, Ka Wing Chan, Junbum Kwon, Chedia Dhaoui Industrial Marketing Management 112, 98-112, 2023 | 17 | 2023 |
| Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs W Pu, Y Wang, GD Ibello, R Chakraborty, M Yang, KW Chan, ... Journal of Business Ethics, 1-19, 2024 | | 2024 |
| Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social Media J Kwon, KW Chan, W Gu, F Septianto | | 2021 |
| Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer Engagement KW Chan, J Kwon, S Srinivasan, F Septianto | | 2021 |
