| How consumers are affected by product descriptions in online shopping: event-related potentials evidence of the attribute framing effect J Jin, W Zhang, M Chen Neuroscience research 125, 21-28, 2017 | 132 | 2017 |
| Charity begins at home: Cultural differences in social discounting and generosity T Strombach, J Jin, B Weber, P Kenning, Q Shen, Q Ma, T Kalenscher Journal of behavioral decision making 27 (3), 235-245, 2014 | 107 | 2014 |
| The dark side of monetary incentive: how does extrinsic reward crowd out intrinsic motivation Q Ma, J Jin, L Meng, Q Shen Neuroreport 25 (3), 194-198, 2014 | 81 | 2014 |
| Consumers’ implicit motivation of purchasing luxury brands: an EEG study W Zhang, J Jin, A Wang, Q Ma, H Yu Psychology research and behavior management, 913-929, 2019 | 66 | 2019 |
| Whether to trust chatbots: Applying the event-related approach to understand consumers’ emotional experiences in interactions with chatbots in e-commerce C Wang, Y Li, W Fu, J Jin Journal of Retailing and Consumer Services 73, 103325, 2023 | 63 | 2023 |
| Beauty premium: Event-related potentials evidence of how physical attractiveness matters in online peer-to-peer lending J Jin, B Fan, S Dai, Q Ma Neuroscience letters 640, 130-135, 2017 | 53 | 2017 |
| What makes you generous? The influence of rural and urban rearing on social discounting in China Q Ma, G Pei, J Jin PloS one 10 (7), e0133078, 2015 | 53 | 2015 |
| Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals Q Shang, J Jin, J Qiu Neuroscience letters 715, 134665, 2020 | 52 | 2020 |
| They all do it, will you? Event-related potential evidence of herding behavior in online peer-to-peer lending H Yu, MH Dan, Q Ma, J Jin Neuroscience letters 681, 1-5, 2018 | 42 | 2018 |
| The power of social learning: How do observational and word-of-mouth learning influence online consumer decision processes? F Wang, M Wang, Y Wan, J Jin, Y Pan Information Processing & Management 58 (5), 102632, 2021 | 40 | 2021 |
| My friends have a word for it: event-related potentials evidence of how social risk inhibits purchase intention Q Shang, G Pei, J Jin Neuroscience letters 643, 70-75, 2017 | 37 | 2017 |
| Neural correlates of multimodal metaphor comprehension: evidence from event-related potentials and time-frequency decompositions Q Ma, L Hu, C Xiao, J Bian, J Jin, Q Wang International Journal of Psychophysiology 109, 81-91, 2016 | 37 | 2016 |
| Extending or creating a new brand: evidence from a study on event-related potentials J Jin, C Wang, L Yu, Q Ma Neuroreport 26 (10), 572-577, 2015 | 31 | 2015 |
| Environmental-friendly eco-labeling matters: evidences from an ERPs study J Jin, X Dou, L Meng, H Yu Frontiers in human neuroscience 12, 417, 2018 | 30 | 2018 |
| The sweet side of inequality: how advantageous status modulates empathic response to others’ gains and losses Q Shen, J Jin, Q Ma Behavioural brain research 256, 609-617, 2013 | 24 | 2013 |
| Social discounting under risk J Jin, G Pei, Q Ma Frontiers in psychology 8, 392, 2017 | 23 | 2017 |
| Neural Basis of Intrinsic Motivation: Evidence from Event‐Related Potentials J Jin, L Yu, Q Ma Computational intelligence and neuroscience 2015 (1), 698725, 2015 | 23 | 2015 |
| The role of appearance attractiveness and loan amount in peer-to-peer lending: Evidence from event-related potentials J Jin, Q Shang, Q Ma Neuroscience letters 692, 10-15, 2019 | 22 | 2019 |
| How is the neural response to the design of experience goods related to personalized preference? An implicit view Y Ma, J Jin, W Yu, W Zhang, Z Xu, Q Ma Frontiers in Neuroscience 12, 760, 2018 | 22 | 2018 |
| Selecting informative bands for partial least squares regressions improves their goodness-of-fits to estimate leaf photosynthetic parameters from hyperspectral data J Jin, Q Wang, G Song Photosynthesis Research, 1-12, 2022 | 21 | 2022 |
