| Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda F Li, J Larimo, LC Leonidou Journal of the Academy of Marketing Science 49, 51-70, 2021 | 1257 | 2021 |
| Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus F Li, J Larimo, LC Leonidou Psychology & Marketing 40 (1), 124–145, 2023 | 108 | 2023 |
| Using metaverse in the workplace and marketplace: Its impact on the psychological contract of employees and customers SY Kusi, LC Leonidou, F Li Journal of Managerial Psychology, 2025 | | 2025 |
| Understanding the influencing factors on firms’ social media marketing strategies development: a cross-country investigation F Li, SC Silva, J Larimo International Marketing Review 41 (6), 1487-1520, 2024 | | 2024 |
| Customer engagement in international marketing research: Intellectual structure and research agenda FF Li, BR Chabowski Business Digitalization, 76-100, 2023 | | 2023 |
| The integration of social media and marketing strategy: tactics, strategy, and culture FF Li Vaasan yliopisto, 2022 | | 2022 |
Leonidas C. LeonidouProfessor of Marketing, University of CyprusCorreu electrònic verificat a ucy.ac.cy