| Customers’ perspectives regarding e-banking in an emerging economy R Agarwal, S Rastogi, A Mehrotra Journal of Retailing and consumer services 16 (5), 340-351, 2009 | 383 | 2009 |
| Customer happiness as a function of perceived loyalty program benefits-A quantile regression approach R Agarwal, A Mehrotra, D Misra Journal of Retailing and Consumer Services 64, 102770, 2022 | 64 | 2022 |
| Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study R Agarwal, A Mehrotra, V Sharma, A Papa, A Malibari Journal of Retailing and Consumer Services 75, 103529, 2023 | 42 | 2023 |
| Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment MD Habib, A Alghamdi, V Sharma, A Mehrotra, S Badghish Journal of Retailing and Consumer Services 76, 103584, 2024 | 29 | 2024 |
| Classifying customers on the basis of their attitudes towards telemarketing A Mehrotra, R Agarwal Journal of Targeting, Measurement and analysis for Marketing 17, 171-193, 2009 | 29 | 2009 |
| Artificial intelligence (AI)‐driven strategic business model innovations in small‐and medium‐sized enterprises. Insights on technological and strategic enablers for carbon … AS Shaik, SM Alshibani, G Jain, B Gupta, A Mehrotra Business Strategy and the Environment 33 (4), 2731-2751, 2024 | 26 | 2024 |
| Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context K Rohit, A Shankar, G Katiyar, A Mehrotra, EA Alzeiby Journal of Retailing and Consumer Services 78, 103728, 2024 | 20 | 2024 |
| Personality traits and re-patronage intentions after service failure R Agarwal, A Mehrotra, VA Barger Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2016 | 20 | 2016 |
| Nitty-gritties of customer experience in metaverse retailing A Mehrotra, R Agarwal, A Khalil, EA Alzeiby, V Agarwal Journal of Retailing and Consumer Services 79, 103876, 2024 | 19 | 2024 |
| Understanding what matters to customers: The case of loyalty programs in the Indian context R Agarwal, A Mehrotra Journal of Relationship Marketing 17 (4), 311-334, 2018 | 19 | 2018 |
| Implementing IT in SCM—Understanding the challenges A Mehrotra Global Business Review 11 (2), 167-184, 2010 | 19 | 2010 |
| Four decades of sustainable tourism research: Trends and future research directions R Agarwal, A Mehrotra, A Mishra, NP Rana, R Nunkoo, M Cho International Journal of Tourism Research 26 (2), e2643, 2024 | 17 | 2024 |
| Enablers and inhibitors of digital hoarding behaviour. An application of dual-factor theory and regret theory N Vinoi, A Shankar, A Mehrotra, J Kumar, N Azad Journal of Retailing and Consumer Services 77, 103645, 2024 | 16 | 2024 |
| Developing global competitiveness by assessing organized retail productivity using data envelopment analysis R Agarwal, A Mehrotra International Journal of Business Science & Applied Management (IJBSAM) 4 (2 …, 2009 | 16 | 2009 |
| Holding on to your memories: Factors influencing social media hoarding behaviour N Vinoi, A Shankar, A Khalil, A Mehrotra, J Kumar Journal of Retailing and Consumer Services 76, 103617, 2024 | 14 | 2024 |
| Extracting performance improvement factors using DEA for a robust Indian retail industry R Agarwal, A Mehrotra International Journal of Productivity and Quality Management 30 (1), 107-125, 2020 | 14 | 2020 |
| Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers R Agarwal, A Mehrotra, MK Pant, EA Alzeiby, SK Vishnoi Journal of Retailing and Consumer Services 78, 103729, 2024 | 12 | 2024 |
| Unraveling the psychological and behavioral consequences of using enterprise social media (ESM) in mitigating the cyberslacking A Nusrat, Y He, A Luqman, A Mehrotra, A Shankar Technological Forecasting and Social Change 196, 122868, 2023 | 11 | 2023 |
| Connecting BOP consumers and retailers: What drives small-time retailing through social media? J Kumar, G Katiyar, A Mehrotra, R Attri, SK Vishnoi Journal of Retailing and Consumer Services 77, 103679, 2024 | 9 | 2024 |
| Unlocking venture growth: Synergizing big data analytics, artificial intelligence, new product development practices, and inter-organizational digital capability F Tan, Q Zhang, A Mehrotra, R Attri, H Tiwari Technological Forecasting and Social Change 200, 123174, 2024 | 8 | 2024 |
