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Xinyu Dong
Xinyu Dong
Yantai University
Correu electrònic verificat a ytu.edu.cn
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Negative online brand engagement: conceptualisation, scale development and validation
X Dong, C Veloutsou, A Morgan-Thomas
Journal of Research in Interactive Marketing, 2024
92024
Negative Online Brand Engagement: Models of Brand-Related Antecedents and Anti-Brand Community Outcomes
X Dong, C Veloutsou, A Morgan-Thomas
2024
Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities
X Dong, C Veloutsou, A Morgan-Thomas
2023
Negative Online Brand Engagement Scale Development Process: An Abstract
X Dong, C Veloutsou, A Morgan-Thomas
Academy of Marketing Science Annual Conference, 263-264, 2022
2022
Negative brand engagement in the online context
X Dong
University of Glasgow, 2022
2022
Negative Consumer Engagement
X Dong, C Veloutsou, A Morgan-Thomas
2019
En aquests moments el sistema no pot dur a terme l'operació. Torneu-ho a provar més tard.
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