| Change in the uses pattern of digital banking services by Indian rural MSMEs during demonetization and Covid-19 pandemic-related restrictions S Ahmed, S Sur Vilakshan-XIMB Journal of Management 20 (1), 166-192, 2023 | 90 | 2023 |
| Effects of Demonetization, GST & Covid-19 Pandemic in the Adoption of Digitalization by Rural MSMEs in India S Ahmed, S Sur Nmims Management Review, 32-58, 2021 | 10 | 2021 |
| Innovation is a need or a tool to survive the competition : A study on the perception of rural MSMEs towards the adoption of innovation A Kumar, S Ahmed, S Sur, J Puli, N Gupta Journal of Statistics and Management Systems 26 (2), 351-377, 2023 | 7 | 2023 |
| Factors Responsible for not Buying Micro Insurance in West Bengal: A Literature Review on MSME Labours. S Ahmed, S Sur Kindler 17 (No. 1, Jun-Dec17), 212-220, 2017 | 3 | 2017 |
| Navigating the modern marketing landscape: Strategies and Innovations in contemporary marketing management S Ahmed, S Sur International Journal of Multidisciplinary Trends 6 (2), 6-10, 2024 | 2* | 2024 |
| Empowering growth: unraveling dynamics and strategies for effective rural marketing in the Indian context S Ahmed, S Sur Int J Res Marketing Manage Sales 6 (1), 125-130, 2024 | 1 | 2024 |
| Indian Rural MSMEs and their perception towards innovation and creativity in uplifting their business. S Ahmed, S Sur, SV Kushwah Acta Universitatis Bohemiae Meridionales 24 (3), 2021 | 1 | 2021 |
| Harmonizing messages, engaging audiences: Exploring effective strategies and outcomes of integrated marketing communication in the digital age S Ahmed, S Sur, M Chakraborty, A Das, G Ghosh, M Mondal, Ayanangshu International Journal of Research in Marketing Management and Sales 6 (1 …, 2024 | | 2024 |
| Challenges and Usefulness of Adoption of E-Governance in Rural India G Ghosh, A Guha, S Ahmed Third Concept 37 (440), 40-45, 2023 | | 2023 |
| Review of Telemedicine and E-health: A bibliometric analysis A Kumar, SK Sandhu, G Madaan, N Gupta, S Ahmed Asia Pacific Journal of Health Management, 2023 | | 2023 |
| 2016 TERMIS-Americas Conference and Exhibition San Diego, CA December 11–14, 2016 C Happe, D Deacon, R Erbe, K Tenerelli, V Tran, E Adler, N Chi, A Engler, ... Tissue engineering. Part A 22 (S1), S-1-S-156, 2016 | | 2016 |
| Elevating healthcare excellence: A comprehensive exploration of total quality management in modern healthcare systems S Ahmed, S Sur | | |