| The decision‐making process in viral marketing—A review and suggestions for further research T Reichstein, I Brusch Psychology & Marketing 36 (11), 1062-1081, 2019 | 86 | 2019 |
| David versus goliath-service quality factors for niche providers in online retailing I Brusch, B Schwarz, R Schmitt Journal of Retailing and Consumer Services 50, 266-276, 2019 | 74 | 2019 |
| Exploring the acceptance of instant shopping–An empirical analysis of the determinants of user intention I Brusch, N Rappel Journal of Retailing and Consumer Services 54, 101936, 2020 | 61 | 2020 |
| Factors influencing employer branding: Investigations of student perceptions outside metropolitan regions I Brusch, M Brusch, T Kozlowski International Journal of Quality and Service Sciences 10 (2), 149-162, 2018 | 37 | 2018 |
| Image data analysis and classification in marketing D Baier, I Daniel, S Frost, R Naundorf Advances in Data Analysis and Classification 6, 253-276, 2012 | 22 | 2012 |
| Identification of travel styles by learning from consumer-generated images in online travel communities I Brusch Information & Management 59 (6), 103682, 2022 | 11 | 2022 |
| Lebensstilsegmentierung aufgrund einer inhaltsbasierten Auswertung digitaler Bilder:-- I Daniel Springer-Verlag, 2013 | 11 | 2013 |
| Lifestyle segmentation based on contents of uploaded images versus ratings of items I Daniel, D Baier Algorithms from and for Nature and Life: Classification and Data Analysis …, 2013 | 9 | 2013 |
| Image clustering for marketing purposes D Baier, I Daniel Challenges at the Interface of Data Analysis, Computer Science, and …, 2012 | 9 | 2012 |
| B-to-B-Marketing im Zeitalter von Industrie 4.0 I Brusch, V Lober Marketing Review St. Gallen 33 (4), 56-62, 2016 | 4 | 2016 |
| Towards lifestyle segmentation via uploaded images from surveys and social networks I Daniel, D Baier | 3 | 2015 |
| Captivate Your Audience: Suggestions for Enhancing Social Media Engagement Through Captions T Reichstein, I Brusch, F Dost, M Brusch American Marketing Association, 2024 | 2 | 2024 |
| Social Media Marketing in the Event Industry: An Empirical Study to Determine Factors Influencing the Distribution of Events T Reichstein, I Brusch, RM zu Ummeln Archives of Data Science (Online First) 6, 2021 | 2 | 2021 |
| Influence of privacy and communication factors on online behavior I Brusch, M Brusch International Journal of Quality and Service Sciences 12 (1), 73-84, 2020 | 2 | 2020 |
| Understanding Customer Preferences Using Image Classification–A Case Study I Brusch | 2 | 2020 |
| Market segmentation using color information of images I Daniel, S Frost, D Baier International Journal of Electronic Commerce Studies 6 (1), 137-144, 2015 | 2 | 2015 |
| Employer Branding as Important Issue in Attracting New Academic Employees-An Assessment from a Students Point of View I Daniel, K Große 한국품질경영학회 추계학술발표논문집 2015, 1582-1594, 2015 | 2 | 2015 |
| Image clustering algorithms and the usage of images for marketing purposes I Daniel, D Baier | 1 | 2012 |
| Maximizing Engagement Through Caption Optimization: Insights from Social Media Field Data T Reichstein, I Brusch, F Dost, M Brusch | | 2023 |
| How To Optimize Your Social Media Caption To Generate More Engagement:)# Captionize# SocialMedia T Reichstein, I Brusch, F Dost, M Brusch European Marketing Academy, 2023 | | 2023 |
