| Customer experience: a systematic literature review and consumer culture theory-based conceptualisation M Waqas, ZLB Hamzah, NAM Salleh Management Review Quarterly 71, 135-176, 2021 | 155 | 2021 |
| Entrepreneurs adoption of information system innovation: The impact of individual perception and exogenous factors on entrepreneurs behavior S Moghavvemi, NA Mohd Salleh, C Standing Internet Research 26 (5), 1181-1208, 2016 | 97 | 2016 |
| The entrepreneur’s perception on information technology innovation adoption: An empirical analysis of the role of precipitating events on usage behavior S Moghavvemi, NA Mohd Salleh, W Zhao, M Mattila Innovation 14 (2), 231-246, 2012 | 85 | 2012 |
| Relationship between information systems sophistication and performance measurement N Akma Mohd Salleh, R Jusoh, C Ruhana Isa Industrial Management & Data Systems 110 (7), 993-1017, 2010 | 75 | 2010 |
| Determinants of IT-related innovation acceptance and use behavior: Theoretical integration of unified theory of acceptance and use of technology and entrepreneurial potential model S Moghavvemi, NAM Salleh, M Abessi Social technologies 3 (2), 243-260, 2013 | 74 | 2013 |
| Effect of external factors on intention–behaviour gap S Moghavvemi, NAM Salleh, A Sulaiman, M Abessi Behaviour & Information Technology 34 (12), 1171-1185, 2015 | 71 | 2015 |
| Information systems enacted capabilities and their effects on SMEs' information systems adoption behavior NA Mohd Salleh, F Rohde, P Green Journal of Small Business Management 55 (3), 332-364, 2017 | 59 | 2017 |
| Malaysian entrepreneurs propensity to use IT innovation S Moghavvemi, N Akma Mohd salleh Journal of Enterprise Information Management 27 (2), 139-157, 2014 | 56 | 2014 |
| Customer experience with the branded content: A social media perspective M Waqas, ZL Hamzah, NA Mohd Salleh Online Information Review 45 (5), 964-982, 2021 | 54 | 2021 |
| Effect of precipitating events on information system adoption and use behaviour S Moghavvemi, N Akma Mohd Salleh Journal of Enterprise Information Management 27 (5), 599-622, 2014 | 51 | 2014 |
| End user satisfaction and individual performance assessments in e-procurement systems MMN Sharabati, A Sulaiman, NAM Salleh International Journal of Computer Theory and Engineering 7 (6), 503, 2015 | 47 | 2015 |
| Branded content experience in social media: Conceptualization, scale development, and validation M Waqas, NAM Salleh, ZL Hamzah Journal of Interactive Marketing 56 (1), 106-120, 2021 | 37 | 2021 |
| The effect of enacted capabilities on adoption of a government electronic procurement system by Malaysian SMEs NAM Salleh, F Rohde, P Green Electronic Markets 16 (4), 292-311, 2006 | 35 | 2006 |
| An empirical study of IT innovation adoption among small and medium sized enterprises in Klang Valley, Malaysia S Moghavvemi, NA Mohd Salleh, W Zhao, F Hakimian Socialinės technologijos/Social Technologies 1 (2), 267-282, 2011 | 33 | 2011 |
| Organization’s performance, customer value and the functional capabilities of information systems S Ainin, N Akma Mohd Salleh, S Bahri, T Mohd Faziharudean Information Systems Management 32 (1), 2-14, 2015 | 28 | 2015 |
| Branded content experience in social media settings: a consumer culture theory perspective M Waqas, ZL Hamzah, NAM Salleh Journal of Brand Management 29 (2), 225-240, 2022 | 24 | 2022 |
| Determinants and impact of online social interaction on online buying behaviour NF Isa, NAM Salleh, AA Aziz Procedia-Social and Behavioral Sciences 219, 352-358, 2016 | 24 | 2016 |
| Spoilt for choice: When user-system relationship becomes one-to-many D Sedera, S Lokuge, NAM Salleh, S Moghavvemi, S Palekar Proceedings of the 37th International Conference on Information Systems …, 2016 | 23 | 2016 |
| A typology of customer experience with social media branded content: a netnographic study M Waqas, ZL Hamzah, NAM Salleh International Journal of Internet Marketing and Advertising 14 (2), 184-213, 2020 | 21 | 2020 |
| Impact of business process outsourcing practices on financial performance S Ainin, S Bahri, TM Faziharudean, NAM Salleh Asian Journal of Information Technology 11 (2), 56-64, 2012 | 16 | 2012 |
