| Importance-performance analysis as a tool to guide employer branding strategies in the IT-BPM industry R Deepa, R Baral Journal of Organizational Effectiveness: People and Performance 6 (1), 77-95, 2019 | 52 | 2019 |
| A comprehensive framework for implementing an effective employer brand strategy R Deepa, R Baral Global Business Review 18 (3_suppl), S75-S94, 2017 | 42 | 2017 |
| Impact of AI-focussed technologies on social and technical competencies for HR managers–A systematic review and research agenda R Deepa, S Sekar, A Malik, J Kumar, R Attri Technological Forecasting and Social Change 202, 123301, 2024 | 37 | 2024 |
| Is my employee still attracted to me? Understanding the impact of integrated communication and choice of communication channels on employee attraction R Deepa, R Baral Corporate Communications: An International Journal 27 (1), 110-126, 2022 | 37 | 2022 |
| Relationship between integrated communication effectiveness and employee-based brand equity–mediating role of psychological contract fulfillment R Deepa, R Baral Journal of product & brand management 30 (6), 883-897, 2021 | 35 | 2021 |
| Driving sustained work engagement: moderating role of leadership and organizational support for remote work R Deepa, JJ Dharshini Management Research Review 47 (3), 464-482, 2024 | 6 | 2024 |
| Gamification as an effective employer branding strategy for Gen Z J Varghese, R Deepa NHRD Network Journal 16 (3), 269-279, 2023 | 3 | 2023 |
| Proud of my organization: conceptualizing the relationships between high-performance HR practices, leadership support, organizational pride, identification and innovative work … R Deepa, R Baral, GK Saini International Journal of Organizational Analysis 33 (2), 283-300, 2025 | 2 | 2025 |
| Importance-Fulfilment Analysis in Employer Branding R Deepa, R Baral ICRBS-2017 2017, 2017 | 2 | 2017 |
| Embracing E-commerce among family support women entrepreneurs in MSMEs: utilizing the UTAUT model I Harini, M Selvalakshmi, R Deepa DECISION, 1-18, 2025 | | 2025 |
| Sense-making the aftermath of crises: the emergence of adaptive and transformative resilience amid conflicting institutional logics R Deepa, A Jaiswal, S Shagirbasha Journal of Organizational Change Management, 2025 | | 2025 |
| A Logic Model Approach to Assess the Impact of Employer Branding Programs R Deepa, R Baral | | |
