| Building, measuring, and profiting from customer loyalty GF Watson, JT Beck, CM Henderson, RW Palmatier Journal of the academy of marketing science 43, 790-825, 2015 | 620 | 2015 |
| Review of the theoretical underpinnings of loyalty programs CM Henderson, JT Beck, RW Palmatier Journal of consumer psychology 21 (3), 256-276, 2011 | 436 | 2011 |
| Effect of customer-centric structure on long-term financial performance JY Lee, S Sridhar, CM Henderson, RW Palmatier Marketing Science 34 (2), 250-268, 2015 | 169 | 2015 |
| Customer Success Management: The next evolution in customer management practice? B Hilton, B Hajihashemi, CM Henderson, RW Palmatier Industrial Marketing Management 90 (October), 360-369, 2020 | 110 | 2020 |
| The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance CM Henderson, M Mazodier, A Sundar Journal of Marketing 83 (3), 50-71, 2019 | 79 | 2019 |
| Customer Inertia Marketing CM Henderson, L Steinhoff, CM Harmeling, RW Palmatier Journal of the Academy of Marketing Science 49 (2), 350-373, 2021 | 67 | 2021 |
| The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance M Mazodier, CM Henderson, JT Beck Journal of Marketing 82 (6), 28-44, 2018 | 66 | 2018 |
| Effect of salespeople's acquisition–retention trade-off on performance RE Carter, CM Henderson, I Arroniz, RW Palmatier Journal of Personal Selling & Sales Management 34 (2), 91-111, 2014 | 48 | 2014 |
| Consequences of Customer Engagement: How Customer Engagement Alters the Effects of Habit-, Dependence-, and Relationship-Based Intrinsic Loyalty CM Henderson, L Steinhoff, RW Palmatier Marketing Science Institute (MSI) Working Paper Series 14 (12), 2014 | 30 | 2014 |
| Understanding the relational ecosystem in a connected world CM Henderson, RW Palmatier The connected customer, 55-94, 2011 | 25 | 2011 |
| The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value CM Henderson, M Mazodier, J Khenfer Journal of the Academy of Marketing Science, 2023 | 12 | 2023 |
| Unpacking loyalty: How conceptual differences shape the effectiveness of customer loyalty G Watson IV, J Beck, C Henderson, R Palmatier Marketing Science Institute Working Paper Series, 2013 | 4 | 2013 |
| Commentaries on relationship marketing: the present and future of customer relationships in services L Steinhoff, RW Palmatier, KD Martin, G Fox, CM Henderson, ... SMR-Journal of Service Management Research 6 (1), 2-27, 2022 | 3 | 2022 |
| Economic inequality, trust, and brand leadership JT Beck, C Harmeling, Y Bhagwat, CM Henderson MSI working paper series 16–109, 2016 | 1 | 2016 |
| INDEX TO VOLUME 34 OF D Allbright, W Thomas, I Arroniz, RE See Carter, W Bolander, ... | | 2014 |
| Effect of customer-centric structure on firm performance JY Lee, S Sridhar, CM Henderson, RW Palmatier Marketing Science Institute Working Paper Series 34 (2), 250-268, 2012 | | 2012 |
| Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services By Lena Steinhoff, Robert W. Palmatier, Kelly D. GF Martin, CM Henderson, K Julian, B Marcus, J Heibrock, R Akalan, ... | | |
Robert W PalmatierUniversity of WashingtonCorreu electrònic verificat a uw.edu