| How consumers use product reviews in the purchase decision process S Jang, A Prasad, BT Ratchford Marketing Letters 23 (3), 825-838, 2012 | 147 | 2012 |
| Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors? S Singh, S Jang Journal of Retailing and Consumer Services, 102200, 2020 | 78 | 2020 |
| Understanding important hotel attributes from the consumer perspective over time S Jang, T Liu, JH Kang, H Yang Australasian Marketing Journal (AMJ) 26 (1), 23-30, 2018 | 69 | 2018 |
| Mediation analysis revisited: Practical suggestions for addressing common deficiencies JP Jungkeun Kim, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim ... Australasian Marketing Journal, 2018 | 62 | 2018 |
| Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction S Jang, A Prasad, BT Ratchford Journal of Interactive Marketing 40, 24-40, 2017 | 53 | 2017 |
| Can college students’ global competence be enhanced in the classroom? The impact of cross-and inter-cultural online projects JH Kang, SY Kim, S Jang, AR Koh Innovations in Education and Teaching International 55 (6), 683-693, 2018 | 44 | 2018 |
| Does deceptive marketing pay? The evolution of consumer sentiment surrounding a pseudo-product-harm crisis R Song, H Kim, GM Lee, S Jang Journal of Business Ethics 158 (3), 743-761, 2019 | 43 | 2019 |
| The effects of herding and word of mouth in a two-period advertising signaling model X Zhen, GG Cai, R Song, S Jang European Journal of Operational Research, 2018 | 42 | 2018 |
| The Effects of Out-of-Stock, Return, and Cancellation Amounts on Order Amounts of an Online Retailer J Son, JH Kang, S Jang Journal of Retailing and Consumer Services, 2019 | 30 | 2019 |
| How Should Retail Advertisers Manage Multiple Keywords in Paid Search Advertising? AJ Kim, S Jang, HS Shin Journal of Business Research, 2019 | 30 | 2019 |
| Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry R Song, S Jang, GG Cai Marketing Letters 27 (4), 791-804, 2016 | 26 | 2016 |
| Consumer spending patterns across firms and categories: Application to the size-and share-of-wallet S Jang, A Prasad, BT Ratchford International Journal of Research in Marketing 33 (1), 123-139, 2016 | 21 | 2016 |
| Multiple keywords management in sponsored search advertising with interrelated consumer clicks S Jang, AJ Kim, J Yoon Journal of Business Research, 2021 | 13 | 2021 |
| Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited J Kim, YG Cui, S Jang, MT Spence, J Park Australasian Marketing Journal (AMJ) 27 (2), 126-128, 2019 | 13 | 2019 |
| Does haste always make waste? Service quantity, service quality, and incentives in speed-intensive service firms C Song, S Jang, J Wiggins, E Nowlin Service Business 13 (2), 289-304, 2019 | 11 | 2019 |
| Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis S Jang, J Kim, R Song, H Kim Asia Pacific Journal of Marketing and Logistics, 2018 | 11 | 2018 |
| Reinforcement learning and risk preference in equity linked notes markets R Song, S Jang, Y Wang, DM Hanssens, J Suh Journal of Empirical Finance, 2021 | 3 | 2021 |
| Promotion Effectiveness of Coupons and Reward Points by Fashion Product Categories at an Online Retailer S Jang, JH Kang, J Son 유통연구 22 (3), 1-17, 2017 | 3 | 2017 |
| How Do Consumers Evaluate Identical Products at Different Retailers? A Text Mining Approach Using Product Reviews S Jang, JH Kang, T Liu, H Yang Australasian Marketing Journal, 2024 | | 2024 |