| Freemium as an optimal strategy for market dominant firms Z Shi, K Zhang, K Srinivasan Marketing Science 38 (1), 150-169, 2019 | 95 | 2019 |
| The effect of voice AI on consumer purchase and search behavior C Sun, ZJ Shi, X Liu, A Ghose NYU Stern School of Business, 2019 | 60 | 2019 |
| Design of platform reputation systems: Optimal information disclosure Z Shi, K Srinivasan, K Zhang Marketing Science 42 (3), 500-520, 2023 | 41 | 2023 |
| Can market power be controlled by regulation of core prices alone? An empirical analysis of airport demand and car rental price AI Czerny, Z Shi, A Zhang Transportation research part A: policy and practice 91, 260-272, 2016 | 39 | 2016 |
| Hype news diffusion and risk of misinformation: The Oz effect in health care Z Shi, X Liu, K Srinivasan Journal of Marketing Research 59 (2), 327-352, 2022 | 28 | 2022 |
| How do fast-fashion copycats affect the popularity of premium brands? Evidence from social media Z Shi, X Liu, D Lee, K Srinivasan Journal of Marketing Research 60 (6), 1027-1051, 2023 | 12 | 2023 |
| Welfare implications of democratization in content creation T Zou, ZJ Shi, Y Wu Yue, Welfare Implications of Democratization in Content Creation (December …, 2023 | 2 | 2023 |
| Art, Smart Contracts, and the Role of Royalties W Yang, ZJ Shi, S Lin HKUST Business School Research Paper, 2023 | 2 | 2023 |
| The Role of Royalty Fee in NFT Markets W Yang, ZJ Shi, S Lin The Role of Royalty Fee in NFT Markets: Yang, Wenxiao| uShi, Zijun (June …, 2023 | 2 | 2023 |
| The effect of voice AI on digital commerce C Sun, ZJ Shi, X Liu, A Ghose NYU Stern School of Business, HKUST Business School Research Paper …, 2024 | 1 | 2024 |
| Mergers and Product Repositioning: Theory and Empirical Evidence SH Cho, ZJ Shi, X Wang, Y Zeng Xin and Zeng, Yushu, Mergers and Product Repositioning: Theory and Empirical …, 2022 | 1 | 2022 |
| Towards Intelligent Shopping Assistant: Can LLM Chatbot Empower Consumer Decision Making? S Lin, ZJ Shi, X Sun Xinyi, Towards Intelligent Shopping Assistant: Can LLM Chatbot Empower …, 2025 | | 2025 |
| Essays on Technology-Driven Marketing Z Shi Carnegie Mellon University, 2019 | | 2019 |
| Why Market Power Cannot be Controlled by Regulation of Core Prices Alone AI Czerny, Z Shi, A Zhang | | |
