| Evaluating Aaker's sources of brand equity and the mediating role of brand image MS Gill, J Dawra Journal of targeting, measurement and analysis for marketing 18, 189-198, 2010 | 193 | 2010 |
| The role of customer engagement in the involvement-loyalty link P Parihar, J Dawra, V Sahay Marketing Intelligence & Planning 37 (1), 66-79, 2018 | 141 | 2018 |
| The role of customer engagement in travel services P Parihar, J Dawra Journal of Product & Brand Management 29 (7), 899-911, 2020 | 58 | 2020 |
| “Can you do something about the price?”–Exploring the Indian deal and bargaining-prone customer J Dawra, K Katyal, V Gupta Journal of Consumer Marketing 32 (5), 356-366, 2015 | 31 | 2015 |
| Discerning product benefits through visual thematic analysis A Ponnam, J Dawra Journal of product & Brand management 22 (1), 30-39, 2013 | 31 | 2013 |
| The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands? K Katyal, J Dawra, N Soni Journal of Business Research 152, 191-204, 2022 | 24 | 2022 |
| The impact of range extension on the attraction effect PK Padamwar, J Dawra, VK Kalakbandi Journal of Business Research 126, 565-577, 2021 | 13 | 2021 |
| Judgments of acquisition value and transaction value: A consumer decision-making styles perspective N Soni, J Dawra Journal of Indian Business Research 12 (3), 389-410, 2020 | 9 | 2020 |
| Brand–Celebrity Conformance J Dawra, K Katyal The ICFAI Journal of Brand Management 3 (2), 6, 2006 | 5 | 2006 |
| Maximization, internal reference price and consumers' response to promotions N Soni, J Dawra, K Katyal Marketing Intelligence & Planning 41 (4), 489-504, 2023 | 4 | 2023 |
| Range effect on extremeness aversion PK Padamwar, J Dawra, VK Kalakbandi Decision 45 (4), 345-355, 2018 | 4 | 2018 |
| Capturing heterogeneity in preference for a real estate offering using a hierarchical Bayesian regression model K Katyal, J Dawra Journal of Real Estate Research 38 (2), 291-320, 2016 | 4 | 2016 |
| Deliberation does not make the attraction effect disappear: the role of induced cognitive reflection PK Padamwar, VK Kalakbandi, J Dawra Journal of Business Research 154, 113335, 2023 | 3 | 2023 |
| An integrative review of the decoy effect on choice behavior PK Padamwar, J Dawra Psychology & Marketing 41 (11), 2657-2676, 2024 | 2 | 2024 |
| Decoding price promotions: a moderated mediation model of fairness, trust, and deal proneness J Dawra, K Katyal Journal of Revenue and Pricing Management 22 (4), 248-265, 2023 | 2 | 2023 |
| From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage RM Dhara, J Dawra, B Rishi Journal of Promotion Management, 1-32, 2024 | 1 | 2024 |
| “Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer J Dawra, K Katyal, V Gupta Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2015 | 1 | 2015 |
| Fostering a motivational perspective of customer-based brand equity A Ponnam, MS Balaji, J Dawra The Marketing Review 15 (1), 3-16, 2015 | 1 | 2015 |
| Perturbation model for a product of joint consumption J Dawra, K Katyal, MN Reddy Journal of Targeting, Measurement and Analysis for Marketing 20, 145-157, 2012 | 1 | 2012 |
| The impact of regulatory focus on store promotions: The role of shopping enjoyment RM Dhara, J Dawra, B Rishi Journal of Marketing Communications, 1-27, 2023 | | 2023 |
vipin guptacalifornia state universityCorreu electrònic verificat a csusb.edu