| Modeling online browsing and path analysis using clickstream data AL Montgomery, S Li, K Srinivasan, JC Liechty Marketing science 23 (4), 579-595, 2004 | 825 | 2004 |
| Cross-selling sequentially ordered products: An application to consumer banking services S Li, B Sun, RT Wilcox Journal of Marketing Research 42 (2), 233-239, 2005 | 373 | 2005 |
| Internet auction features as quality signals S Li, K Srinivasan, B Sun Journal of Marketing 73 (1), 75-92, 2009 | 239 | 2009 |
| Cross-selling the right product to the right customer at the right time S Li, B Sun, AL Montgomery Journal of Marketing Research 48 (4), 683-700, 2011 | 231 | 2011 |
| An examination of social influence on shopper behavior using video tracking data X Zhang, S Li, RR Burke, A Leykin Journal of Marketing 78 (5), 24-41, 2014 | 213 | 2014 |
| National response strategies and marketing innovations during the COVID-19 pandemic AW Ding, S Li Business Horizons 64 (2), 295, 2020 | 121 | 2020 |
| “Adaptive” learning and “proactive” customer relationship management B Sun, S Li, C Zhou Journal of interactive Marketing 20 (3-4), 82-96, 2006 | 100 | 2006 |
| Learning user real-time intent for optimal dynamic web page transformation AW Ding, S Li, P Chatterjee Information Systems Research 26 (2), 339-359, 2015 | 96 | 2015 |
| Signaling quality through specialization A Kalra, S Li Marketing Science 27 (2), 168-184, 2008 | 71 | 2008 |
| Herding in the consumption and purchase of digital goods and moderators of the herding bias AW Ding, S Li Journal of the Academy of Marketing Science 47, 460-478, 2019 | 59 | 2019 |
| Learning and acting on customer information: A simulation-based demonstration on service allocations with offshore centers B Sun, L Shibo Journal of Marketing Research 48 (1), 72-86, 2011 | 47 | 2011 |
| Modeling category viewership of web users with multivariate count models S Li, JC Liechty, AL Montgomery revise and resubmit, Journal of the American Statistical Association, 2002 | 39 | 2002 |
| Impact of different types of in-store displays on consumer purchase behavior Y Han, SR Chandukala, S Li Journal of Retailing 98 (3), 432-452, 2022 | 38 | 2022 |
| Predicting online purchase conversion using web path analysis AL Montgomery, S Li, K Srinivasan, JC Liechty Marketing Science 23 (4), 579-595, 2004 | 36 | 2004 |
| Shopping cart abandonment at retail websites–A multi-stage model of online shopping behavior S Li, P Chatterjee UCR Sloan Center for Internet Retailing, 2005 | 31 | 2005 |
| Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending X Zhang, S Li, RR Burke Journal of the Academy of Marketing Science 46, 1089-1107, 2018 | 26 | 2018 |
| Understanding responses to contradictory information about products A Kalra, S Li, W Zhang Marketing Science 30 (6), 1098-1114, 2011 | 26 | 2011 |
| Explaining article influence: Capturing article citability and its dynamic effects S Li, E Sivadas, MS Johnson Journal of the Academy of Marketing Science 43, 52-72, 2015 | 17 | 2015 |
| From free to paid: Monetizing a non-advertising-based app J Cao, P Chintagunta, S Li Journal of Marketing Research 60 (4), 707-727, 2023 | 16 | 2023 |
| From cultural entrepreneurship to economic entrepreneurship in cultural industries: The role of digital serialization JS McMullen, AW Ding, S Li Journal of Business Venturing 36 (6), 106157, 2021 | 16 | 2021 |
