Patrick De Pelsmacker

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Nathalie DensProfessor of marketing, University of AntwerpCorreu electrònic verificat a uantwerpen.be
Maggie GeuensProfessor Marketing, Ghent UniversityCorreu electrònic verificat a ugent.be
ingrid moonsuniversiteit antwerpenCorreu electrònic verificat a uantwerpen.be
Camilla BarbarossaToulouse Business SchoolCorreu electrònic verificat a tbs-education.fr
Nathalia PurnawirawanUniversity of AntwerpCorreu electrònic verificat a ua.ac.be
Freya De KeyzerErasmus University Rotterdam & University of AntwerpCorreu electrònic verificat a eshcc.eur.nl
Kristien DaemsPhD, Department of Marketing, Faculty of applied economics, University of AntwerpCorreu electrònic verificat a uantwerpen.be
Sarah De MeulenaerCorreu electrònic verificat a uantwerpen.be
Erlinde CornelisSan Diego State UniversityCorreu electrònic verificat a sdsu.edu
Liselot HuddersGhent UniversityCorreu electrònic verificat a Ugent.be
Martin EisendEuropean University ViadrinaCorreu electrònic verificat a europa-uni.de
Peter GoosKU LeuvenCorreu electrònic verificat a biw.kuleuven.be
Michel Tuan PhamKravis Professor of Business, Columbia UniversityCorreu electrònic verificat a columbia.edu
Peter NeijensAmsterdam School of Communication Research, University of AmsterdamCorreu electrònic verificat a uva.nl
Wencke GwozdzCopenhagen Business SchoolCorreu electrònic verificat a cbs.dk
Jan De HouwerGhent UniversityCorreu electrònic verificat a ugent.be
Mario PandelaereVirginia TechCorreu electrònic verificat a vt.edu
Karolien PoelsUniversity of AntwerpCorreu electrònic verificat a uantwerpen.be
Lynne EagleProfessor of Marketing, College of Business, Law and Governance, James Cook UniversityCorreu electrònic verificat a jcu.edu.au
Malaika BrengmanProfessor of Marketing, Vrije Universiteit BrusselCorreu electrònic verificat a vub.ac.be

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Patrick De Pelsmacker

University of Antwerp

Correu electrònic verificat a uantwerpen.be - Pàgina d'inici

marketing


Títol Ordena per cites Ordena per any Ordena per títol	Citada per Citada per	Any
Do consumers care about ethics? Willingness to pay for fair‐trade coffee P De Pelsmacker, L Driesen, G Rayp Journal of consumer affairs 39 (2), 363-385, 2005	2194	2005
Marketingová komunikace P De Pelsmacker, M Geuens, J Van den Bergh Grada Publishing as, 2003	1812	2003
Marketing communications: A European perspective P De Pelsmacker, M Geuens, J Van den Bergh Pearson education, 2007	1558	2007
Marketing research with SPSS W Janssens Pearson Education, 2008	760	2008
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity P De Pelsmacker, M Geuens, P Anckaert Journal of advertising 31 (2), 49-61, 2002	650	2002
A model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes P De Pelsmacker, W Janssens Journal of business ethics 75, 361-380, 2007	623	2007
Digital marketing strategies, online reviews and hotel performance P De Pelsmacker, S Van Tilburg, C Holthof International Journal of Hospitality Management 72, 47-55, 2018	593	2018
Positive and negative antecedents of purchasing eco-friendly products: A comparison between green and non-green consumers C Barbarossa, P De Pelsmacker Journal of Business Ethics 134, 229-247, 2016	570	2016
Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions N Purnawirawan, P De Pelsmacker, N Dens Journal of interactive marketing 26 (4), 244-255, 2012	516	2012
Emotions as determinants of electric car usage intention I Moons, P De Pelsmacker Journal of marketing management 28 (3-4), 195-237, 2012	504	2012
Advergames V Cauberghe, P De Pelsmacker Journal of advertising 39 (1), 5-18, 2010	488	2010
Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior MH De Cannière, P De Pelsmacker, M Geuens Journal of business research 62 (1), 82-92, 2009	487	2009
A meta-analytic investigation of the role of valence in online reviews N Purnawirawan, M Eisend, P De Pelsmacker, N Dens Journal of Interactive Marketing 31 (1), 17-27, 2015	416	2015
The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation P De Pelsmacker, W Janssens Accident Analysis & Prevention 39 (1), 6-15, 2007	340	2007
Consumer preferences for the marketing of ethically labelled coffee P De Pelsmacker, W Janssens, E Sterckx, C Mielants International marketing review 22 (5), 512-530, 2005	335	2005
Personal values, green self-identity and electric car adoption C Barbarossa, P De Pelsmacker, I Moons Ecological Economics 140, 190-200, 2017	328	2017
Relationship quality and purchase intention and behavior: The moderating impact of relationship strength MH De Cannière, P De Pelsmacker, M Geuens Journal of Business and Psychology 25, 87-98, 2010	315	2010
Maggie GEUENS a Joeri van den BERGH P PELSMACKER Marketingová komunikace [Pelsmacker, 2003], 2003	315	2003
Planning and conducting experimental advertising research and questionnaire design M Geuens, P De Pelsmacker Journal of Advertising 46 (1), 83-100, 2017	312	2017
Is this for me? How consumers respond to personalized advertising on social network sites F De Keyzer, N Dens, P De Pelsmacker Journal of Interactive Advertising 15 (2), 124-134, 2015	310	2015

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