Kirk Plangger

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Coautors

Leyland PittSimon Fraser UniversityCorreu electrònic verificat a sfu.ca
Jan KietzmannGustavson School of Business, University of Victoria, BC, CanadaCorreu electrònic verificat a uvic.ca
Karen RobsonAssociate Professor of Marketing, Odette School of Business, University of WindsorCorreu electrònic verificat a uwindsor.ca
Colin CampbellAssociate Professor, University of San Diego and Editor-in-Chief of JARCorreu electrònic verificat a sandiego.edu
Matteo MontecchiAssociate Professor of Marketing, King's College LondonCorreu electrònic verificat a kcl.ac.uk
Ian McCarthySimon Fraser University, and LuissCorreu electrònic verificat a sfu.ca
Adam J. MillsLoyola University, New OrleansCorreu electrònic verificat a loyno.edu
Sean SandsProfessor & Associate Dean, Swinburne University of TechnologyCorreu electrònic verificat a swin.edu.au
Anouk de RegtUtrecht UniversityCorreu electrònic verificat a uu.nl
Douglas C. WestKing's College LondonCorreu electrònic verificat a kcl.ac.uk
Shintaro OkazakiKing's College LondonCorreu electrònic verificat a kcl.ac.uk
Michael ParentProfessorCorreu electrònic verificat a sfu.ca
daniel shapirosimon fraser universityCorreu electrònic verificat a sfu.ca
Christine PittRoyal Institute of Technology (KTH)Correu electrònic verificat a indek.kth.se
Ko de RuyterKing's College, King's Business School, London, United KingdomCorreu electrònic verificat a kcl.ac.uk
Stuart J BarnesChair in Marketing, Business School, Newcastle UniversityCorreu electrònic verificat a ncl.ac.uk
Michael EtterReader (Associate Professor) King's Business School, King's College LondonCorreu electrònic verificat a kcl.ac.uk
Héctor D. MenéndezKing's College LondonCorreu electrònic verificat a kcl.ac.uk
Carla FerraroProfessor of Marketing, Swinburne University of technologyCorreu electrònic verificat a swin.edu.au
Francesca BonettiAssistant Professor of Marketing, HEC MontréalCorreu electrònic verificat a hec.ca

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Kirk Plangger

Altres nomsKirk A. Plangger

King's Business School, King's College London

Correu electrònic verificat a kcl.ac.uk - Pàgina d'inici

Digital marketing Digital consumption Influencer marketing Marketing technology Digital retail management


Títol Ordena per cites Ordena per any Ordena per títol	Citada per Citada per	Any
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy PR Berthon, LF Pitt, K Plangger, D Shapiro Business Horizons 55 (3), 261-271, 2012	2451	2012
Is it all a game? Understanding the principles of gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business Horizons 58 (4), 411-420, 2015	1493	2015
It’s real, trust me! Establishing supply chain provenance using blockchain M Montecchi, K Plangger, M Etter Business Horizons 62 (3), 283-293, 2019	521	2019
Game on: Engaging customers and employees through gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business Horizons 59 (1), 29-36, 2016	498	2016
The new WTP: Willingness to participate M Parent, K Plangger, A Bal Business Horizons 54 (3), 219-229, 2011	390	2011
Unreal influence: Leveraging AI in influencer marketing S Sands, CL Campbell, K Plangger, C Ferraro European Journal of Marketing 56 (6), 1721-1747, 2022	285	2022
Mobility at work: A typology of mobile communities of practice and contextual ambidexterity J Kietzmann, K Plangger, B Eaton, K Heilgenberg, L Pitt, P Berthon Journal of Strategic Information Systems 22 (4), 282-297, 2013	261	2013
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising C Campbell, K Plangger, S Sands, J Kietzmann Journal of Advertising 51 (1), 22-38, 2022	229	2022
Exploring digital corporate social responsibility communications on Twitter S Okazaki, K Plangger, D West, HD Menéndez Journal of Business Research 117, 675-682, 2020	190	2020
Supply chain transparency: A bibliometric review and research agenda M Montecchi, K Plangger, DC West International Journal of Production Economics 238, 108152, 2021	189	2021
Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing A de Regt, K Plangger, SJ Barnes Journal of Business Research 136, 513-522, 2021	147	2021
Understanding the strategic consequences of customer privacy concerns: A meta-analytic review S Okazaki, M Eisend, K Plangger, K de Ruyter, D Grewal Journal of Retailing 96 (4), 458-473, 2020	139	2020
Understanding Gamification of Consumer Experiences. K Robson, K Plangger, J Kietzmann, I McCarthy, L Pitt Advances in consumer research 42, 2014	136	2014
How employees engage with B2B brands on social media: Word choice and verbal tone CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt Industrial Marketing Management, 2019	115	2019
Reimagining Marketing Strategy: Driving the Debate on Grand Challenges K de Ruyter, DI Keeling, K Plangger, M Montecchi, ML Scott, D Dahl Journal of the Academy of Marketing Science, 118, 2021	114	2021
Thinking beyond privacy calculus: Investigating reactions to customer surveillance K Plangger, M Montecchi Journal of Interactive Marketing 50 (1), 32-44, 2020	107	2020
Social media strategy for online service brands AJ Mills, K Plangger Service Industries Journal 35 (10), 521-536, 2015	104	2015
New approaches to psychographic consumer segmentation: Exploring fine art collectors using artificial intelligence, automated text analysis and correspondence analysis CS Pitt, AS Bal, K Plangger European Journal of Marketing, 2020	102	2020
The role of photograph aesthetics on online review sites: Effects of management-versus traveler-generated photos on tourists’ decision making B Marder, A Erz, R Angell, K Plangger Journal of Travel Research 60 (1), 31-46, 2021	99	2021
Deepfakes: perspectives on the future “reality” of advertising and branding J Kietzmann, AJ Mills, K Plangger International Journal of Advertising 40 (3), 473-485, 2021	93	2021

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