| Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu International marketing review 22 (3), 256-278, 2005 | 497 | 2005 |
| The role of position, type, and combination of sound symbolism imbeds in brand names RR Klink, L Wu Marketing Letters 25 (1), 13-24, 2014 | 97 | 2014 |
| Creating gender brand personality with brand names: The effects of phonetic symbolism L Wu, RR Klink, J Guo Journal of Marketing Theory and Practice 21 (3), 319-330, 2013 | 91 | 2013 |
| An updated overview of research published in the International Marketing Review 1983 to 2011 NK Malhotra, L Wu, J Whitelock International Marketing Review 30 (1), 7-20, 2013 | 50 | 2013 |
| An overview of the first 21 years of research in the International Marketing Review, 1983-2003 NK Malhotra, L Wu, J Whitelock International Marketing Review 22 (4), 391-398, 2005 | 44 | 2005 |
| Creating ethical brands: the role of brand name on consumer perceived ethicality RR Klink, L Wu Marketing Letters 28 (3), 411-422, 2017 | 32 | 2017 |
| Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations NK Malhotra, AK Jain, A Patil, C Pinson, L Wu Review of Marketing Research, 199-253, 2010 | 21 | 2010 |
| Synchronous or Asynchronous Course: Business Students’ Perspectives on an Optimized Modality of Online Teaching and Learning L Wu, JS You Journal of Marketing Education, 02734753221093740, 2022 | 14 | 2022 |
| Research Methodology: Research Design and Data Analysis NK Malhotra, JN Sheth, L Wu Sage, 2011 | 11 | 2011 |
| Marketing reform: the case of excessive buying NK Malhotra, L Wu, FC Allvine Does Marketing Need Reform?: Fresh Perspectives on the Future, 53-62, 2015 | 10 | 2015 |
| Teaching consumer-oriented ethnographic research AD Wong, L Wu Marketing Education Review 22 (1), 15-20, 2012 | 6 | 2012 |
| Excessive Buing: Conceptual Typology and Scale Development L Wu, N Malhotra, K Ittersum ACR North American Advances, 2006 | 6 | 2006 |
| Creating Gender Brand Personality with Brand Names L Wu Marketing 2011: Delivering Value in Turbulent Times, 414, 2011 | 2 | 2011 |
| Withholding Consumption: A Free Riding Perspective on the Diffusion of Color Television in Rural China ZLW Rong Journal of Consumer Affairs 54, 2020 | | 2020 |
| LINGUISTIC AND EXTRALINGUISTIC FEATURES OF ENGLISH COMMERCIAL ADVERTISING SLOGANS T Dubitsky, M Geis, R Harris, KJ Bruno, R Klink, G Leech, D Miller, ... ББК 72: 74 C56, 230, 2018 | | 2018 |
| Teaching Graduate Students to Write Persuasively for Business Decision Making: A Workshop Approach L Wu, S Law Business Education Innovation Journal VOLUME 9 NUMBER, 108, 2017 | | 2017 |
| Dimensions of Service Quality in Developed and Developing Economies NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu | | 2005 |
| Both models can work NK Malhotra, L Wu Marketing Research 13 (4), 43, 2001 | | 2001 |
