Suraksha Gupta

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Pantea ForoudiAssociate Professor in MarketingCorreu electrònic verificat a brunel.ac.uk
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityCorreu electrònic verificat a mdx.ac.uk
Dr Mohammad ForoudiPhD on architecture and marketingCorreu electrònic verificat a Foroudi.com
Sena OzdemirLancaster University Management SchoolCorreu electrònic verificat a lancaster.ac.uk
Yichuan WangAssociate Professor of Digital Marketing, University of SheffieldCorreu electrònic verificat a sheffield.ac.uk
Dr. Bang NguyenRetired Professor of Marketing, PhD (Oxford Brookes University)Correu electrònic verificat a oxfordbrookes.net
Dr Rama KanungoAssociate Professor (Reader) in Finance and Accounting, UCLCorreu electrònic verificat a ucl.ac.uk
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USACorreu electrònic verificat a scheller.gatech.edu
philip kitchenProfessor of Marketing, ICN-Artem, Nancy, FranceCorreu electrònic verificat a icn-artem.com
Uthayasankar SivarajahProfessor of Technology Management and Circular Economy, Kingston University LondonCorreu electrònic verificat a kingston.ac.uk
Zhongqi JinMiddlesex University Business SchoolCorreu electrònic verificat a mdx.ac.uk
Parth PatelAustralian Institute of Business, AustraliaCorreu electrònic verificat a aib.edu.au
Dr Qionglei YuNewcastle UniversityCorreu electrònic verificat a newcastle.ac.uk
Juha VäätänenProfessor, Business School, LUT University, FinlandCorreu electrònic verificat a lut.fi
Dorothy A. YenProfessor in Marketing, Brunel University LondonCorreu electrònic verificat a brunel.ac.uk
Michael BourlakisProfessor in Logistics & Supply Chain ManagementCorreu electrònic verificat a cranfield.ac.uk
John M. RuddProfessor of Marketing, Warwick Business SchoolCorreu electrònic verificat a wbs.ac.uk
khalid hafeezBalochitan University of IT, Engineering and Management Sciences (BUITEMS) PakistanCorreu electrònic verificat a buitms.edu.pk
Teck-Yong EngHenley Business School University of Reading MalaysiaCorreu electrònic verificat a reading.ac.uk
Dr. Yousra ASAADSenior Lecturer in Marketing Brunel UniversityCorreu electrònic verificat a brunel.ac.uk

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Suraksha Gupta

University of Arts, London

Correu electrònic verificat a fashion.arts.ac.uk

International Marketing Strategy Branding Responsible Marketing Technological Innovation SDG ESG


Títol Ordena per cites Ordena per any Ordena per títol	Citada per Citada per	Any
Marketing innovation: A consequence of competitiveness S Gupta, NK Malhotra, M Czinkota, P Foroudi Journal of business research 69 (12), 5671-5681, 2016	478	2016
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting P Foroudi, TC Melewar, S Gupta Journal of Business Research 67 (11), 2269-2281, 2014	461	2014
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen Journal of Business Research 89, 462-474, 2018	431	2018
Investigating the effects of smart technology on customer dynamics and customer experience P Foroudi, S Gupta, U Sivarajah, A Broderick Computers in Human Behavior 80, 271-282, 2018	416	2018
Influence of innovation capability and customer experience on reputation and loyalty P Foroudi, Z Jin, S Gupta, TC Melewar, M Foroudi Journal of Business Research 69, 4882-4889, 2016	382	2016
Role of big data and social media analytics for business to business sustainability: A participatory web context U Sivarajah, Z Irani, S Gupta, K Mahroof Industrial Marketing Management 86, 163-179, 2020	371	2020
Sustainability as corporate culture of a brand for superior performance S Gupta, V Kumar Journal of World Business 48 (3), 311-320, 2013	315	2013
Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing 51 (3), 572-604, 2017	312	2017
The impact of brand value on brand competitiveness S Gupta, D Gallear, J Rudd, P Foroudi Journal of Business Research 112, 210-222, 2020	285	2020
Enhancing university brand image and reputation through customer value co-creation behaviour P Foroudi, Q Yu, S Gupta, MM Foroudi Technological Forecasting and Social Change 138, 218-227, 2019	267	2019
The effect of digital signage on shoppers' behavior: The role of the evoked experience C Dennis, JJ Brakus, S Gupta, E Alamanos Journal of Business research 67 (11), 2250-2257, 2014	264	2014
Digital technology and marketing management capability: achieving growth in SMEs P Foroudi, S Gupta, A Nazarian, M Duda Qualitative Market Research: An International Journal 20 (2), 230-246, 2017	256	2017
A framework of place branding, place image, and place reputation: Antecedents and moderators P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen Qualitative Market Research: An International Journal 19 (2), 241-264, 2016	242	2016
Leveraging big data analytics to improve quality of care in healthcare organizations: A configurational perspective Y Wang, LA Kung, S Gupta, S Ozdemir British Journal of Management 30 (2), 362-388, 2019	168	2019
The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty S Ozdemir, SJ Zhang, S Gupta, G Bebek Journal of Business Research 117, 791-805, 2020	152	2020
Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector SV Ramani, S SadreGhazi, S Gupta Technological Forecasting and Social Change 121, 216-227, 2017	136	2017
Marketing innovation: a resource‐based view of international and local firms S Gupta, N Malhotra Marketing Intelligence & Planning 31 (2), 111-126, 2013	136	2013
Eco-innovation for environment and waste prevention S Sumrin, S Gupta, Y Asaad, Y Wang, S Bhattacharya, P Foroudi Journal of business research 122, 627-639, 2021	132	2021
Corporate logo: History, definition, and components P Foroudi, TC Melewar, S Gupta International Studies of Management & Organization 47 (2), 176-196, 2017	125	2017
Transfer of brand knowledge in business‐to‐business markets: a qualitative study S Gupta, TC Melewar, M Bourlakis Journal of Business & Industrial Marketing 25 (5), 395-403, 2010	125	2010

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