| A brand orientation typology for SMEs: a case research approach HY Wong, B Merrilees Journal of Product & Brand Management 14 (3), 155-162, 2005 | 614 | 2005 |
| The performance benefits of being brand-orientated HY Wong, B Merrilees Journal of Product & Brand Management 17 (6), 372-383, 2008 | 507 | 2008 |
| Service quality in a higher education context: An integrated model P Sultan, HY Wong Asia Pacific Journal of Marketing and Logistics 24 (5), 755-784, 2012 | 374 | 2012 |
| Multiple roles for branding in international marketing HY Wong, B Merrilees International Marketing Review 24 (4), 384-408, 2007 | 356 | 2007 |
| Antecedents and consequences of service quality in a higher education context: a qualitative research approach P Sultan, HY Wong Quality assurance in education 21 (1), 70-95, 2013 | 343 | 2013 |
| Service quality in higher education–a review and research agenda P Sultan, HY Wong International Journal of Quality and Service Sciences 2 (2), 259-272, 2010 | 291 | 2010 |
| Closing the marketing strategy to performance gap: the role of brand orientation HY Wong, B Merrilees Journal of Strategic Marketing 15 (5), 387-402, 2007 | 248 | 2007 |
| How service quality affects university brand performance, university brand image and behavioural intention: The mediating effects of satisfaction and trust and moderating roles … P Sultan, HY Wong Journal of Brand Management 26, 332-347, 2019 | 236 | 2019 |
| Performance-based service quality model: an empirical study on Japanese universities P Sultan, HY Wong Quality Assurance in Education 18 (2), 126-143, 2010 | 228 | 2010 |
| Is spiritual tourism a new strategy for marketing Islam? F Haq, HY Wong Journal of Islamic Marketing 1 (2), 136-148, 2010 | 209 | 2010 |
| An integrated-process model of service quality, institutional brand and behavioural intentions: The case of a University P Sultan, HY Wong Managing Service Quality 24 (5), 487-521, 2014 | 178 | 2014 |
| How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model P Sultan, HY Wong, MS Azam Journal of Cleaner Production 312, 127807, 2021 | 174 | 2021 |
| How brand-oriented strategy affects the financial performance of B2B SMEs M Anees-ur-Rehman, HY Wong, P Sultan, B Merrilees Journal of Business & Industrial Marketing 33 (3), 303-315, 2018 | 153 | 2018 |
| An empirical study of the antecedents and consequences of brand engagement HY Wong, B Merrilees Marketing Intelligence & Planning 33 (4), 575-591, 2015 | 124 | 2015 |
| The progression of brand orientation literature in twenty years: A systematic literature review M Anees-ur-Rehman, HY Wong, M Hossain Journal of Brand Management 23, 612-630, 2016 | 94 | 2016 |
| Service quality in a higher education context: antecedents and dimensions P Sultan, H Wong CQUniversity, 2010 | 85 | 2010 |
| Segmenting the Australian organic food consumer market P Sultan, HY Wong, M Sigala Asia Pacific Journal of Marketing and Logistics 30 (1), 163-181, 2018 | 80 | 2018 |
| Factors influencing outbound medical travel from the USA A Collins, A Medhekar, HY Wong, C Cobanoglu Tourism Review 74 (3), 463-479, 2019 | 74 | 2019 |
| Health-care providers perspective on value in medical travel to India A Medhekar, HY Wong, JE Hall Tourism Review 75 (4), 717-731, 2020 | 50 | 2020 |
| Determinants of SME brand adaptation in global marketing HY Wong, B Merrilees International Journal of Entrepreneurship and Small Business 3 (3-4), 477-497, 2006 | 50 | 2006 |
