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Aron Darmody
Aron Darmody
Associate Professor of Marketing, Sprott School of Business, Carleton University
Correu electrònic verificat a carleton.ca
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Putting Consumers to Work: Co-creationand new marketing govern-mentality
D Zwick, SK Bonsu, A Darmody
Journal of consumer culture 8 (2), 163-196, 2008
13122008
Co-creating second life: Market—consumer cooperation in contemporary economy
SK Bonsu, A Darmody
Journal of macromarketing 28 (4), 355-368, 2008
3022008
Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism
A Darmody, D Zwick
Big Data & Society 7 (1), 2053951720904112, 2020
1832020
Arrested emotions in reality television
SK Bonsu, A Darmody, MA Parmentier
Consumption, Markets and Culture 13 (1), 91-107, 2010
642010
Consumer choicemaking and choicelessness in hyperdigital marketspaces
N Dholakia, A Darmody, D Zwick, RR Dholakia, AF Fırat
Journal of Macromarketing 41 (1), 65-74, 2021
512021
When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms
M Yuksel, A Darmody, M Venkatraman
Journal of Consumer Behaviour 18 (1), 3-11, 2019
352019
Addressing online behavioral advertising and privacy implications: A comparison of passive versus active learning approaches
LI Labrecque, E Markos, A Darmody
Journal of Marketing Education 43 (1), 43-58, 2021
342021
The paradoxical relationship between fantasy football and NFL consumption: Conflict development and consumer coping mechanisms
M Yuksel, MA McDonald, GR Milne, A Darmody
Sport Management Review 20 (2), 198-210, 2017
212017
The work of mapping and the mapping of work: prosumer roles in crowdsourced maps
A Darmody, M Yuksel, M Venkatraman
Journal of Marketing Management 33 (13-14), 1093-1119, 2017
182017
Value co-creation and new marketing
A Darmody
Open Source Business Resource, 2009
182009
Ambivalence in death ritual consumption
A Darmody, SK Bonsu
European advances in consumer research 8 (51), 2008
122008
Psychological ownership and disownership in reward-based crowdfunding
MN Huvaj, A Darmody, RS Smith
Journal of Business Research 158, 113671, 2023
102023
Production and reproduction of consumer culture in virtual communities
A Darmody, R Kedzior
Advances in Consumer Research 36, 20-26, 2009
92009
RESCUER: Combining Passive and Active Learning Techniques to Teach Food Sustainability
NT Banu, A Darmody, LC Neilson
Journal of Marketing Education, 02734753241226669, 2024
32024
Theorizing the Costs of Self-Service Technologies and Co-Creation by Design
A Darmody, D Zwick
Journal of Macromarketing 44 (1), 6-13, 2024
22024
SYMPOSIUM SUMMARY
A Darmody, R Kedzior
Advances in Consumer Research 36, 2009
2*2009
Producers Consuming: Marketer Identity and the Creation of the Themed Retail Environment
A Darmody, E Fischer
ACR European Advances, 2011
12011
I get by with a little help from my friends: consumer creativity in virtual communities
A Darmody, EPH Li
ACR North American Advances, 2009
12009
Value co-creation for service delivery innovations in emerging markets
EA Elliot, A Darmody, P Bicen
1
Consumer knowledge hiding practices on digital platforms
A Darmody, M Yüksel, M Venkatraman
Advances in Consumer Research 50, 458-459, 2022
2022
En aquests moments el sistema no pot dur a terme l'operació. Torneu-ho a provar més tard.
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