| Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective A Dhir, M Sadiq, S Talwar, M Sakashita, P Kaur Journal of Retailing and Consumer Services 59, 102398, 2021 | 425 | 2021 |
| An innovation resistance theory perspective on purchase of eco-friendly cosmetics M Sadiq, M Adil, J Paul Journal of Retailing and Consumer Services 59, 102369, 2021 | 255 | 2021 |
| Eco-friendly hotel stay and environmental attitude: A value-attitude-behaviour perspective M Sadiq, M Adil, J Paul International Journal of Hospitality Management 100, 103094, 2022 | 143 | 2022 |
| Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan A Dhir, S Talwar, M Sadiq, M Sakashita, P Kaur Business Strategy and The Environment, 1-17, 2021 | 116 | 2021 |
| Dispositional traits and organic food consumption M Sadiq, J Paul, K Bharti Journal of Cleaner Production 266, 121961, 2020 | 107 | 2020 |
| Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive M Sadiq, K Bharti, M Adil, R Singh Journal of Retailing and Consumer Services 62, 102643, 2021 | 81 | 2021 |
| Predicting online travel purchase behavior: The role of trust and perceived risk M Sadiq, N Dogra, M Adil, K Bharti Journal of Quality Assurance in Hospitality & Tourism 23 (3), 796-822, 2022 | 61 | 2022 |
| Ecotourism related search for information over the internet: a technology acceptance model perspective M Sadiq, M Adil Journal of Ecotourism 20 (1), 70-88, 2021 | 60 | 2021 |
| Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA N Dogra, M Adil, M Sadiq, G Dash, J Paul Journal of Retailing and Consumer Services 72, 103281, 2023 | 52 | 2023 |
| Organic food consumption and contextual factors: An attitude–behavior–context perspective M Sadiq, M Adil, J Paul Business Strategy and the Environment, 1-15, 2022 | 51 | 2022 |
| Does social influence turn pessimistic consumers green? M Sadiq, M Adil, J Paul Business Strategy and the Environment 30 (7), 2937-2950, 2021 | 46 | 2021 |
| The role of green innovation and hope in employee retention SM Fazal‐e‐Hasan, H Ahmadi, H Sekhon, G Mortimer, M Sadiq, ... Business Strategy and the Environment 32 (1), 220-239, 2023 | 44 | 2023 |
| Online service failure: antecedents, moderators and consequences M Adil, M Sadiq, C Jebarajakirthy, HI Maseeh, D Sangroya, K Bharti Journal of Service Theory and Practice 32 (6), 797-842, 2022 | 40 | 2022 |
| Demystifying tourists’ intention to purchase travel online: the moderating role of technical anxiety and attitude N Dogra, M Adil, M Sadiq, F Rafiq, J Paul Current Issues in Tourism 26 (13), 2164-2183, 2023 | 29 | 2023 |
| Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory S Shahid, M Adil, M Sadiq, G Dash Journal of Retailing and Consumer Services 76, 103607, 2024 | 28 | 2024 |
| Automated banks' service quality in developing economy: empirical evidences from India M Sadiq, M Adil, MN Khan International Journal of Services and Operations Management 33 (3), 331-350, 2019 | 24 | 2019 |
| SSTQUAL model: Assessment of ATM service quality in an emerging economy M Adil, M Nasir, M Sadiq, K Bharti International Journal of Business Excellence 22 (1), 114-138, 2020 | 21 | 2020 |
| Ecotourism Experience: A Systematic Review and Future Research Agenda Sana, S Chakraborty, M Adil, M Sadiq International Journal of Consumer Studies, 2023 | 15 | 2023 |
| Impact of consumer optimism and consumer pessimism on the adoption of pro-environmental consumption behaviour M Sadiq University of Otago, 2019 | 14 | 2019 |
| The mediating role of customer satisfaction and its effect on service quality-customer loyalty link M Sadiq, M Adil International Journal of Productivity and Quality Management 32 (4), 520-535, 2021 | 13 | 2021 |
Dr. Mohd AdilAssociate Professor & Head; Department of Management Studies, NIT HamirpurCorreu electrònic verificat a nith.ac.in