Michael Beverland

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Adam LindgreenProfessor, Dr., et Dr.h.c., Copenhagen Business SchoolCorreu electrònic verificat a cbs.dk
Francis FarrellyCorreu electrònic verificat a rmit.edu.au
Harmen OppewalProfessor of Marketing, Monash Business School, Monash UniversityCorreu electrònic verificat a monash.edu
Pietro MicheliProfessor of Business Performance and Innovation, Warwick Business SchoolCorreu electrònic verificat a wbs.ac.uk
JOELLE VANHAMMEProfessor of Marketing, Edhec Business SchoolCorreu electrònic verificat a edhec.edu
Sean SandsProfessor & Associate Dean, Swinburne University of TechnologyCorreu electrònic verificat a swin.edu.au
Lawrence LockshinProfessor of Wine MarketingCorreu electrònic verificat a unisa.edu.au
Sonia Dickinson; Sonia Dickinson-Del...Curtin UniversityCorreu electrònic verificat a cbs.curtin.edu.au
Sarah JS WilnerAssociate Professor of Marketing and Chair, Brand Communications, Wilfrid Laurier UniversityCorreu electrònic verificat a wlu.ca
Elison Lim Ai ChingNanyang Business School, Nanyang Technological UniversityCorreu electrònic verificat a ntu.edu.sg
Sabeen Hussain BhattiTeesside University UK, Bahria University Islamabad, University of WarwickCorreu electrònic verificat a bahria.edu.pk
Matteo MuraAssociate Professor, Dept. Management - University of BolognaCorreu electrònic verificat a unibo.it
Stella MinahanAssociate Professor, Deakin University, AustraliaCorreu electrònic verificat a deakin.edu.au
Avi ShankarUniversity of BristolCorreu electrònic verificat a bristol.ac.uk
Michael EwingProfessor, Southern Cross UniversityCorreu electrònic verificat a scu.edu.au

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Michael Beverland

Professor of Marketing, University of Sussex

Correu electrònic verificat a sussex.ac.uk


Títol Ordena per cites Ordena per any Ordena per títol	Citada per Citada per	Any
The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes MB Beverland, FJ Farrelly Journal of consumer research 36 (5), 838-856, 2010	1393	2010
Crafting brand authenticity: The case of luxury wines MB Beverland Journal of management studies 42 (5), 1003-1029, 2005	1303	2005
Measuring consumer-based brand authenticity J Napoli, SJ Dickinson, MB Beverland, F Farrelly Journal of business research 67 (6), 1090-1098, 2014	1059	2014
The ‘real thing’: Branding authenticity in the luxury wine trade M Beverland Journal of business research 59 (2), 251-258, 2006	985	2006
Doing design thinking: Conceptual review, synthesis, and research agenda P Micheli, SJS Wilner, SH Bhatti, M Mura, MB Beverland Journal of Product innovation management 36 (2), 124-148, 2019	865	2019
Projecting authenticity through advertising: Consumer judgments of advertisers' claims MB Beverland, A Lindgreen, MW Vink Journal of advertising 37 (1), 5-15, 2008	823	2008
Why pass on viral messages? Because they connect emotionally A Dobele, A Lindgreen, M Beverland, J Vanhamme, R Van Wijk Business Horizons 50 (4), 291-304, 2007	797	2007
Controlled infection! Spreading the brand message through viral marketing A Dobele, D Toleman, M Beverland Business horizons 48 (2), 143-149, 2005	605	2005
What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006 M Beverland, A Lindgreen Industrial Marketing Management 39 (1), 56-63, 2010	603	2010
Building brand authenticity: 7 habits of iconic brands M Beverland Springer, 2009	380	2009
Uncovering “theories‐in‐use”: Building luxury wine brands M Beverland European journal of marketing 38 (3/4), 446-466, 2004	360	2004
Reconciling the tension between consistency and relevance: Design thinking as a mechanism for brand ambidexterity MB Beverland, SJS Wilner, P Micheli Journal of the Academy of Marketing Science 43, 589-609, 2015	304	2015
Brand management and the challenge of authenticity M Beverland Journal of Product & Brand Management 14 (7), 460-461, 2005	302	2005
In-store music and consumer–brand relationships: Relational transformation following experiences of (mis) fit M Beverland, EAC Lim, M Morrison, M Terziovski Journal of Business Research 59 (9), 982-989, 2006	277	2006
Managing integrated marketing communication (IMC) through strategic decoupling: How luxury wine firms retain brand leadership while appearing to be wedded to the past M Beverland, S Luxton Journal of Advertising 34 (4), 103-116, 2005	271	2005
Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives^* MB Beverland Journal of Product Innovation Management 22 (2), 193-207, 2005	270	2005
Industrial global brand leadership: A capabilities view M Beverland, J Napoli, A Lindgreen Industrial marketing management 36 (8), 1082-1093, 2007	253	2007
Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic P Cankurtaran, MB Beverland Industrial marketing management 88, 255-260, 2020	229	2020
Using country of origin in strategy: The importance of context and strategic action M Beverland, A Lindgreen Journal of Brand Management 10, 147-167, 2002	207	2002
Understanding retail experiences-the case for ethnography MJ Healy, MB Beverland, H Oppewal, S Sands International Journal of Market Research 49 (6), 751-778, 2007	202	2007

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