| Strategic brand management RH Elliott, R Rosenbaum-Elliott, L Percy, S Pervan Oxford University Press, USA, 2015 | 970 | 2015 |
| Service worker role in encouraging customer organizational citizenship behaviors LL Bove, SJ Pervan, SE Beatty, E Shiu Journal of business research 62 (7), 698-705, 2009 | 859 | 2009 |
| The value of codesign: The effect of customer involvement in service design teams J Trischler, SJ Pervan, SJ Kelly, DR Scott Journal of Service Research 21 (1), 75-100, 2018 | 409 | 2018 |
| Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust N Nguyen, S Pervan Journal of Retailing and Consumer Services 55, 102082, 2020 | 242 | 2020 |
| Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation SJ Pervan, LL Bove, LW Johnson Industrial Marketing Management 38 (1), 60-70, 2009 | 199 | 2009 |
| Innovation and business performance of SMEs: the case of Dubai Y Al-Ansari, S Pervan, J Xu Education, Business and Society: Contemporary Middle Eastern Issues 6 (3/4 …, 2013 | 186 | 2013 |
| Reflections on discriminant validity: Reexamining the Bove et al.(2009) findings E Shiu, SJ Pervan, LL Bove, SE Beatty Journal of Business Research 64 (5), 497-500, 2011 | 152 | 2011 |
| Environmental determinants of open innovation in Dubai SMEs S Pervan, Y Al-Ansaari, J Xu Industrial Marketing Management 50, 60-68, 2015 | 105 | 2015 |
| Development and validation of a scale measuring hotel website service quality (HWebSQ) HTT Nguyen, N Nguyen, S Pervan Tourism Management Perspectives 35, 100697, 2020 | 86 | 2020 |
| Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective BAS Martin, E Veer, SJ Pervan Marketing Letters 18, 197-209, 2007 | 79 | 2007 |
| The relationship between sustainable development practices and financial performance: A case study of textile firms in Vietnam TTH Phan, HX Tran, TT Le, N Nguyen, S Pervan, MD Tran Sustainability 12 (15), 5930, 2020 | 74 | 2020 |
| Marketing orientation and arts organisations: the case for business sponsorship SR Thomas, SJ Pervan, PJ Nuttall Marketing Intelligence & Planning 27 (6), 736-752, 2009 | 65 | 2009 |
| Strategic brand management L Percy, R Elliot Oxford University Press, 2007 | 56* | 2007 |
| Examining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual C Gilde, S Pace, SJ Pervan, C Strong Journal of strategic Marketing 19 (7), 619-631, 2011 | 53 | 2011 |
| Exploring the “black box” of customer co-creation processes J Trischler, SJ Pervan, DR Scott Journal of services marketing 31 (3), 265-280, 2017 | 51 | 2017 |
| Australian adults expect physiotherapists to provide physical activity advice: a survey B Kunstler, R Fuller, S Pervan, M Merolli Journal of physiotherapy 65 (4), 230-236, 2019 | 46 | 2019 |
| A conceptual analysis of brand intimacy on social media platforms AF Almubarak, SJ Pervan, LW Johnson Journal of Strategic Marketing 26 (6), 463-478, 2018 | 42 | 2018 |
| Product placement in US and New Zealand television soap operas: an exploratory study SJ Pervan, BAS Martin Journal of Marketing Communications 8 (2), 101-113, 2002 | 41 | 2002 |
| Influence of made with renewable energy appeal on consumer behaviour S Mydock III, SJ Pervan, AF Almubarak, L Johnson, M Kortt Marketing Intelligence & Planning 36 (1), 32-48, 2018 | 37 | 2018 |
| Digitalization strategy adoption: The roles of key stakeholders, big data organizational culture, and leader commitment N Nguyen, T Dang-Van, T Vo-Thanh, HN Do, S Pervan International Journal of Hospitality Management 117, 103643, 2024 | 33 | 2024 |
Liliana L. BoveThe University of MelbourneCorreu electrònic verificat a unimelb.edu.au