| Social media and consumer engagement: A review and research agenda VA Barger, JW Peltier, DE Schultz Journal of Research in Interactive Marketing 10 (4), 268-287, 2016 | 896 | 2016 |
| Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda EM Payne, JW Peltier, VA Barger Journal of Research in Interactive Marketing 11 (2), 185-197, 2017 | 505 | 2017 |
| In search of a surrogate for touch: The effect of haptic imagery on perceived ownership J Peck, VA Barger, A Webb Journal of Consumer Psychology 23 (2), 189-196, 2012 | 417 | 2012 |
| Textual paralanguage and its implications for marketing communications AW Luangrath, J Peck, VA Barger Journal of Consumer Psychology 27 (1), 98-107, 2017 | 281 | 2017 |
| Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms EH Manser Payne, J Peltier, VA Barger Journal of Research in Interactive Marketing 15 (1), 68-85, 2021 | 276 | 2021 |
| An integrated marketing communications perspective on social media metrics VA Barger, LI Labrecque International Journal of Integrated Marketing Communications 5 (1), 2013 | 258 | 2013 |
| Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior E Manser Payne, JW Peltier, VA Barger Journal of Research in Interactive Marketing, 2018 | 199 | 2018 |
| A sense of things to come: Future research directions in sensory marketing RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ... Sensory marketing: Research on the sensuality of products, 361-376, 2009 | 85 | 2009 |
| Personality traits and re-patronage intentions after service failure R Agarwal, A Mehrotra, VA Barger Journal of Consumer Satisfaction, Dissatisfaction, & Complaining Behavior 29 …, 2016 | 20 | 2016 |
| In search of a surrogate for touch: The effect of haptic imagery on psychological ownership and object valuation J Peck, V Barger The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008 | 13 | 2008 |
| Individual differences in need for approval: Measurement and marketing implications VA Barger University of Wisconsin-Madison, 2011 | 6 | 2011 |
| Make your tweety bird tweet: Use of textual paralanguage in brand and spokescharacter online communications A Luangrath, J Peck, V Barger ACR North American Advances, 2017 | 2 | 2017 |
| Great, Umm,* Eyeroll*: Textual Paralanguage and Its Implications for Brand Communications A Webb, J Peck, V Barger ACR North American Advances, 2015 | 2 | 2015 |
| That's Not What I Feel: the Effect of Haptic Imagery and Haptic Interference on Psychological Ownership and Valuation J Peck, V Barger, A Webb ACR North American Advances, 2011 | 1 | 2011 |
| Understanding conformity in consumption contexts: Individual differences in need for approval and the propensity to conform V Barger, J Peck Advances in Consumer Research 38, 789, 2011 | 1 | 2011 |
| A How-To-Guide For Bringing Artificial Intelligence Into Life In Your Marketing Curriculum: A Blueprint For Student Learning And Success VA Barger, PR Chennamaneni, AJ Dahl, JW Peltier Marketing Education Review, 1-10, 2024 | | 2024 |
| The More You Think You Know, the More You Want to Touch: Subjective Knowledge and Haptic Exploration J Peck, V Barger, A Webb ACR North American Advances, 2013 | | 2013 |
| The evolution and persistence of dominant roles in interorganizational VA Barger | | 2007 |
James (Jimmy) W. PeltierArno Kleimenhagen Endowed Chair of Marketing and Sales, University of Wisconsin-WhitewaterCorreu electrònic verificat a uww.edu
