| Art infusion: The influence of visual art on the perception and evaluation of consumer products H Hagtvedt, VM Patrick Journal of marketing research 45 (3), 379-389, 2008 | 798 | 2008 |
| The broad embrace of luxury: Hedonic potential as a driver of brand extendibility H Hagtvedt, VM Patrick Journal of Consumer Psychology 19 (4), 608-618, 2009 | 488 | 2009 |
| The Impact of Incomplete Typeface Logos on Perceptions of the Firm H Hagtvedt Journal of Marketing 75 (4), 86-93, 2011 | 373 | 2011 |
| Color Saturation Increases Perceived Product Size H Hagtvedt, SA Brasel Journal of Consumer Research, 2017 | 342* | 2017 |
| Art for reward's sake: Visual art recruits the ventral striatum S Lacey, H Hagtvedt, VM Patrick, A Anderson, R Stilla, G Deshpande, ... Neuroimage 55 (1), 420-433, 2011 | 309 | 2011 |
| The perception and evaluation of visual art H Hagtvedt, R Hagtvedt, VM Patrick Empirical Studies of the Arts 26 (2), 197-218, 2008 | 217 | 2008 |
| Art and the brand: The role of visual art in enhancing brand extendibility H Hagtvedt, VM Patrick Journal of Consumer Psychology 18 (3), 212-222, 2008 | 215 | 2008 |
| Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness H Hagtvedt, SA Brasel Journal of Marketing Research 53 (4), 551-562, 2016 | 159 | 2016 |
| Components of visual perception in marketing contexts: A conceptual framework and review KL Sample, H Hagtvedt, SA Brasel Journal of the Academy of Marketing Science 48 (3), 405-421, 2020 | 150 | 2020 |
| “I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior VM Patrick, H Hagtvedt Journal of Consumer Research 39 (2), 371-381, 2012 | 139 | 2012 |
| Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale? H Hagtvedt, VM Patrick Journal of Retailing 92 (1), 56-64, 2016 | 127 | 2016 |
| Consumer response to overstyling: Balancing aesthetics and functionality in product design H Hagtvedt, VM Patrick Psychology & Marketing 31 (7), 518-525, 2014 | 113 | 2014 |
| Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design H Hagtvedt, VM Patrick Psychology & Marketing 31 (7), 518-525, 2014 | 113 | 2014 |
| Aesthetic Incongruity Resolution VM Patrick, H Hagtvedt Journal of Marketing Research 48 (2), 393-402, 2011 | 110 | 2011 |
| Art and aesthetics H Hagtvedt Research handbook on luxury branding, 171-189, 2020 | 83 | 2020 |
| Living brands: consumer responses to animated brand logos SA Brasel, H Hagtvedt Journal of the Academy of Marketing Science 44 (5), 639-653, 2016 | 82 | 2016 |
| Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent VM Patrick, M Lancellotti, H Hagtvedt Journal of the Academy of Marketing Science 37, 181-190, 2009 | 55 | 2009 |
| Safe together, vulnerable apart: How interstitial space in text logos impacts brand attitudes in tight versus loose cultures T Gupta, H Hagtvedt Journal of Consumer Research 48 (3), 474-491, 2021 | 54 | 2021 |
| Turning Art Into Mere Illustration: Concretizing Art Renders Its Influence Context Dependent H Hagtvedt, VM Patrick Personality and Social Psychology Bulletin 37 (12), 1624-1632, 2011 | 53 | 2011 |
| Luxury Branding VM Patrick, H Hagtvedt The Handbook of Brand Relationships. NY: Society for Consumer Psychology …, 2009 | 41* | 2009 |
