Stephen L. Vargo

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Robert F. LuschProfessor of MarketingCorreu electrònic verificat a email.arizona.edu
Melissa Archpru AkakaUniversity of DenverCorreu electrònic verificat a du.edu
Heiko WielandCollege of Business, California State University Monterey BayCorreu electrònic verificat a csumb.edu
Paul P. MaglioProfessor of Management and Cognitive Science, UC MercedCorreu electrònic verificat a ucmerced.edu
Kaisa Koskela-HuotariAssociate Professor, Stockholm School of EconomicsCorreu electrònic verificat a hhs.se
Jaideep C. Prabhuuniversity of cambridgeCorreu electrònic verificat a jbs.cam.ac.uk
James C SpohrerISSIPCorreu electrònic verificat a issip.org
Matthew O'BrienBradley UniversityCorreu electrònic verificat a fsmail.bradley.edu
Elizabeth DavidsonAssociate Dean, Shidler College of Business, University of Hawai'i ManoaCorreu electrònic verificat a hawaii.edu
Michael BarrettUniversity of CambridgeCorreu electrònic verificat a jbs.cam.ac.uk
Hope SchauProfessor of Marketing, Paul Merage School, University of California IrvineCorreu electrònic verificat a ad.uci.edu
Jennifer Dailo ChandlerProfessor of Management, California State University FullertonCorreu electrònic verificat a fullerton.edu
Jaakko SiltaloppiSenior Research Fellow, Tampere UniversityCorreu electrònic verificat a tuni.fi
Nathaniel HartmannAssociate Professor of Marketing and Innovation, University of South FloridaCorreu electrònic verificat a usf.edu
Francesco PoleseProfessor of Business Management, University of SalernoCorreu electrònic verificat a unisa.it
Janet R. McColl-KennedyProfessor of Marketing, The University of Queensland, University of CambridgeCorreu electrònic verificat a business.uq.edu.au
Jill SweeneyUWACorreu electrònic verificat a uwa.edu.au
Tracey Dagger/DanaherMonashCorreu electrònic verificat a monash.edu
Bo EdvardssonProfessor of Business Administration, CTF Service Research Centre, Karlstad universityCorreu electrònic verificat a kau.se
Daniela CorsaroLibera Università di Lingue e Comunicazione IULMCorreu electrònic verificat a iulm.it

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Stephen L. Vargo

Siegfried Centennial Chair of Marketing and Supply Chain Management, University of Oklahoma

Correu electrònic verificat a ou.edu - Pàgina d'inici

Marketing Theory Marketing Strategy Service-Dominant Logic Value Co-creation Service Science


Títol Ordena per cites Ordena per any Ordena per títol	Citada per Citada per	Any
Evolving to a new dominant logic for marketing SL Vargo, RF Lusch Journal of marketing 68 (1), 1-17, 2004	24116	2004
Service-dominant logic: continuing the evolution SL Vargo, RF Lusch Journal of the Academy of marketing Science 36, 1-10, 2008	11556	2008
On value and value co-creation: A service systems and service logic perspective SL Vargo, PP Maglio, MA Akaka European management journal 26 (3), 145-152, 2008	5128	2008
Institutions and axioms: an extension and update of service-dominant logic SL Vargo, RF Lusch Journal of the Academy of marketing Science 44, 5-23, 2016	4827	2016
Service-dominant logic: reactions, reflections and refinements RF Lusch, SL Vargo Marketing theory 6 (3), 281-288, 2006	3063	2006
Competing through service: Insights from service-dominant logic RF Lusch, SL Vargo, M O’brien Journal of retailing 83 (1), 5-18, 2007	2985	2007
The four service marketing myths: remnants of a goods-based, manufacturing model SL Vargo, RF Lusch Journal of service research 6 (4), 324-335, 2004	2526	2004
It's all B2B… and beyond: Toward a systems perspective of the market SL Vargo, RF Lusch Industrial marketing management 40 (2), 181-187, 2011	2428	2011
Service-dominant logic: Premises, perspectives, possibilities RF Lusch, SL Vargo Cambridge University Press, 2014	2143	2014
Service-dominant logic 2025 SL Vargo, RF Lusch International journal of research in marketing 34 (1), 46-67, 2017	1900	2017
The service-dominant logic of marketing: Dialog, debate, and directions RF Lusch, SL Vargo Routledge, 2014	1762	2014
From goods to service (s): Divergences and convergences of logics SL Vargo, RF Lusch Industrial marketing management 37 (3), 254-259, 2008	1695	2008
Contextualization and value-in-context: How context frames exchange JD Chandler, SL Vargo Marketing theory 11 (1), 35-49, 2011	1683	2011
Service-dominant logic: What it is, what it is not, what it might be SL Vargo, RF Lusch The service-dominant logic of marketing, 61-74, 2014	1682	2014
Service, value networks and learning RF Lusch, SL Vargo, M Tanniru Journal of the academy of marketing science 38, 19-31, 2010	1658	2010
Service innovation in the digital age M Barrett, E Davidson, J Prabhu, SL Vargo MIS quarterly 39 (1), 135-154, 2015	1586	2015
Health care customer value cocreation practice styles JR McColl-Kennedy, SL Vargo, TS Dagger, JC Sweeney, Y Kasteren Journal of service research 15 (4), 370-389, 2012	1521	2012
The evolving brand logic: a service-dominant logic perspective MA Merz, Y He, SL Vargo Journal of the academy of marketing science 37, 328-344, 2009	1521	2009
The service system is the basic abstraction of service science PP Maglio, SL Vargo, N Caswell, J Spohrer Information Systems and e-business Management 7, 395-406, 2009	1185	2009
Why “service”? SL Vargo, RF Lusch Journal of the Academy of marketing Science 36, 25-38, 2008	1153	2008

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