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Samantha Ford
Samantha Ford
University of Bristol Business School
Correu electrònic verificat a bristol.ac.uk - Pàgina d'inici
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Unpacking creativity: The power of figurative communication in advertising
PP Sobrino, J Littlemore, S Ford
Cambridge University Press, 2021
332021
Got a Spark with Brook? Engaging Consumers in a Sexual Health Campaign through the Use of Creative (Metaphorical) Double Entendres
S Ford, J Littlemore, D Houghton
Metaphor and Symbol 36 (4), 207-228, 2021
72021
What counts as a multimodal metaphor and metonymy? Evolution of inter-rater reliability across rounds of annotation
PP Sobrino, S Ford
Language and Cognition 15 (4), 786-814, 2023
52023
Exploring the impact of figurative communication and advertising: Reflections on a collaboration between linguistics researchers and a Midlands-based marketing agency
S Ford, J Littlemore
Communicating linguistics, 121-130, 2023
12023
What drives emotion and physiological arousal in adverts?: The critical role of figurative operations
D Houghton, J Littlemore, S Ford, C Harfield, B Marder
Figurativity and human ecology, 181-205, 2022
12022
One hundred ways to resist corporate branding: Figurative subversion in visual and multimodal communication
M Fuoli, S Ford
Metaphor and Symbol, 2025
2025
En aquests moments el sistema no pot dur a terme l'operació. Torneu-ho a provar més tard.
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