| It’s too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment F Wu, A Samper, AC Morales, GJ Fitzsimons Journal of Consumer Research 44 (3), 651-672, 2017 | 137 | 2017 |
| Too close for comfort? The impact of salesperson‐customer proximity on consumers' purchase behavior T Otterbring, F Wu, P Kristensson Psychology & Marketing 38 (9), 1576-1590, 2021 | 45 | 2021 |
| The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort F Wu, M Reimann, G Pol, CW Park Journal of the Academy of Marketing Science 51 (6), 1245-1265, 2023 | 15 | 2023 |
| The messy satiation effect: Understanding how eating messily can accelerate the rate of satiation and reduce consumption F Wu, KL Sample, KL Haws Appetite 159, 105057, 2021 | 4 | 2021 |
| No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments ME Daniels, F Wu Journal of Marketing, 00222429241252842, 2024 | 3 | 2024 |
| That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People F Wu, A Samper, A Morales, G Fitzsimons ACR North American Advances, 2018 | 2 | 2018 |
| When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products F Wu, A Samper, AC Morales, GJ Fitzsimons Journal of Consumer Psychology, 2024 | 1 | 2024 |
| What Happens When Influencers Turn Off Comments F Wu, ME Daniels Harvard Business Review, 2024 | | 2024 |
| No Comments (From You): Understanding the Interpersonal Consequences of Disabling Social Media Comments M Daniels, F Wu Advances in Consumer Research 50, 452-453, 2022 | | 2022 |
| Where Organizations Take a Stance Matters: The Role of Social Media Channels on Consumer Attributions of Firm Committment F Wu, L Grewal, H Van Der Sluis, A Krishna Advances in Consumer Research 50, 345-346, 2022 | | 2022 |
| How to Lose Friends and Influence No One: The Documentation Penalty in Social Experiences F Wu Advances in Consumer Research 49, 74-77, 2021 | | 2021 |
| Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations F Wu, A Samper, A Morales, G Fitzsimons Advances in Consumer Research 49, 146-150, 2021 | | 2021 |
| When Beauty Backfires: Negative Effects of Product and Payment Aesthetics F Wu Arizona State University, 2018 | | 2018 |
| Not Your Mother’s Celebrity Endorsement: Novel Pathways of Celebrity Influence JA Hoegg, A Samper, F Wu, D Mathras, A Morales, L Dunn, A Borah, ... Advances in Consumer Research 44, 2016 | | 2016 |
| Consumers With Stars in Their Eyes: the Influence of Celebrity Product Placement on Brand Perceptions and Behaviors A Samper, F Wu, D Mathras, A Morales ACR North American Advances, 2016 | | 2016 |
| It Takes Two–Novel Examinations of Social Influence Within Dyads F Wu Advances in Consumer Research 43, 302-307, 2015 | | 2015 |
| The Impact of Employee Appearance on Consumer Responses to Flattery F Wu, A Samper, A Morales ACR North American Advances, 2015 | | 2015 |
Adriana SamperArizona State UniversityCorreu electrònic verificat a asu.edu