Perspectives fondées sur les ressources F Prévot, F Brulhart, G Guieu Revue française de gestion 204 (5), 87-103, 2010 | 129 | 2010 |
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams M Giroux, F Pons, L Maltese International Journal of Sports Marketing and Sponsorship 18 (2), 180-195, 2017 | 88 | 2017 |
The win/profit maximization debate: strategic adaptation as the answer? M Terrien, N Scelles, S Morrow, L Maltese, C Durand Sport, Business and Management: An International Journal 7 (2), 121-140, 2017 | 78 | 2017 |
Marketing du sport et événementiel sportif L Maltese, JP Danglade Dunod, 2014 | 60 | 2014 |
Théorie des ressources F Brulhart, G Guieu, L Maltese Revue française de gestion 204 (5), 83-86, 2010 | 60 | 2010 |
Party time: Recreation rituals in the world of B2B J Cayla, B Cova, L Maltese Journal of Marketing Management 29 (11-12), 1394-1421, 2013 | 33 | 2013 |
Sport et RSE. Vers un management responsable? E Bayle, JL Chappelet, A François, L Maltèse De Boeck Editions, 2011 | 32 | 2011 |
Un approccio duale al marketing esperienziale: divertimento e approfondimento nell'immersione A Carù, L Maltese, B Cova Mercati e competitività. Fascicolo 4, 2008, 1000-1024, 2008 | 19 | 2008 |
Approche par les ressources d'un évènement sportif: application aux cas des tournois de tennis internationaux français L Maltese Aix-Marseille 3, 2004 | 17 | 2004 |
Managing assets in the field of sports special events: a proposal for a new methodological and analytical approach L Maltese International journal of sport management and marketing 5 (3), 310-329, 2009 | 15 | 2009 |
Managing e-reputation and key stakeholders in the context of sport expressive organizations L Maltese, F Pons, F Prévot International Studies of Management & Organization 47 (1), 88-105, 2017 | 11 | 2017 |
L’écosystème des spectacles sportifs: de la recherche aux pratiques managériales et inversement L Maltese, F Pons, JP Danglade, O Kéramidas Recherches en Sciences de Gestion 115 (4), 75-96, 2016 | 10 | 2016 |
Sport et RSE E Bayle, JL Chappelet, A FRANçOIS, L Maltèse Vers un management responsable, 215, 2011 | 9 | 2011 |
Ressources, compétences et capacités dynamiques: fondements et actualités F Brulhart, F Prévot, G Guieu, L Maltese Revue française de gestion 36 (204), 83-86, 2010 | 7 | 2010 |
Marketing du sport et événementiel sportif JP Danglade, L Maltese Dunod, 2014 | 6 | 2014 |
Managing and modeling the combination of resources in professional sporting events L Maltese, L Veran Optimal Strategies in Sports Economics and Management, 59-85, 2010 | 5 | 2010 |
Sustainability marketing strategies: How self-efficacy and controllability can stimulate pro-environmental behaviors for individuals M Giroux, F Pons, L Maltese Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 4 | 2016 |
Managing and modelling the combination of resources and global brands in international sporting events L Maltese, L Veran International Journal of Business and Globalisation 11 (1), 19-44, 2013 | 4 | 2013 |
Parrainage sportif éco-citoyen L Maltese Bayle E., Chappelet JL., François A., Maltese L., Sport et RSE. Vers un …, 2011 | 4 | 2011 |
Brand activation in sports organizations F Pons, L Maltese, M Giroux Routledge Handbook of Sports Marketing, 27-37, 2015 | 3 | 2015 |