George Christodoulides

Citace

	Všechny	Od 2020
Citace	12075	6010
h-index	39	35
i10-index	52	47

1300

650

325

975

2009201020112012201320142015201620172018201920202021202220232024202538 78 126 243 397 469 671 794 909 970 1070 1192 1250 1232 1201 1032 99

Veřejný přístup

Zobrazit všechny

12 článků

0 článků

dostupné

nedostupné

Vychází ze zplnomocnění pro financování

Spoluautoři

Nina MichaelidouLoughborough UniversityE-mailová adresa ověřena na: lboro.ac.uk
Nikoletta Theofania SiamagkaAristotle University of ThessalonikiE-mailová adresa ověřena na: econ.auth.gr
Cleopatra VeloutsouProfessor of Brand Management - Adam Smith Business School - University of GlasgowE-mailová adresa ověřena na: glasgow.ac.uk
Sheena LeekUniversity of BirminghamE-mailová adresa ověřena na: bham.ac.uk
Colin JevonsCourse Director/Associate Professor, Monash Business SchoolE-mailová adresa ověřena na: monash.edu
Kalliopi ChatzipanagiotouSenior Lecturer in Marketing, University of GlasgowE-mailová adresa ověřena na: glasgow.ac.uk
Bruno SchivinskiRMIT University, MelbourneE-mailová adresa ověřena na: rmit.edu.au
Achilleas BoukisAssociate Professor in Marketing, University of BirminghamE-mailová adresa ověřena na: bham.ac.uk
Anastasia StathopoulouProfessor of Marketing, SKEMA Business School, FranceE-mailová adresa ověřena na: skema.edu
Douglas C. WestKing's College LondonE-mailová adresa ověřena na: kcl.ac.uk
Rania W. SemaanAmerican University of SharjahE-mailová adresa ověřena na: aus.edu
Laurence BorelMarketer, PhD from Birkbeck, University of LondonE-mailová adresa ověřena na: mail.bbk.ac.uk
Maximilian GerrathLeeds University Business SchoolE-mailová adresa ověřena na: leeds.ac.uk
Giuseppe PedelientoFull Professor of Marketing, Department of Management, University of BergamoE-mailová adresa ověřena na: unibg.it
Eleonora PantanoAssociate Professor (Reader) in Retail and Marketing technology, University of BristolE-mailová adresa ověřena na: bristol.ac.uk
Francisco GuzmanProfessor of Marketing, University of North TexasE-mailová adresa ověřena na: unt.edu
Simos ChariAlliance Manchester Business SchoolE-mailová adresa ověřena na: manchester.ac.uk
Dr Navdeep AthwalUniversity of LeicesterE-mailová adresa ověřena na: leicester.ac.uk
Nabil GhantousProfessor of MarketingE-mailová adresa ověřena na: iscparis.com
Martin EisendEuropean University ViadrinaE-mailová adresa ověřena na: europa-uni.de

Sledovat

George Christodoulides

Chalhoub Group Professor of Luxury Brand Management, American University of Sharjah

E-mailová adresa ověřena na: aus.edu

Brand Management Brand Equity Luxury Luxury Brands Luxury Marketing


Název Seřadit podle citací Seřadit podle roku Seřadit podle názvu	Citace Citace	Rok
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands N Michaelidou, NT Siamagka, G Christodoulides Industrial marketing management 40 (7), 1153-1159, 2011	1864	2011
Consumer-based brand equity conceptualization and measurement: A literature review G Christodoulides, L De Chernatony International Journal of Market Research 52 (1), 43-66, 2010	1313	2010
Measuring consumers’ engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands B Schivinski, G Christodoulides, D Dabrowski Journal of advertising research 56 (1), 64-80, 2016	774	2016
Branding in the post-internet era G Christodoulides Marketing theory 9 (1), 141-144, 2009	659	2009
Memo to marketers: quantitative evidence for change: how user-generated content really affects brands? G Christodoulides, C Jevons, J Bonhomme Journal of Advertising Research 52 (1), 2012	600	2012
Determinants of social media adoption by B2B organizations NT Siamagka, G Christodoulides, N Michaelidou, A Valvi Industrial Marketing Management 51, 89-99, 2015	569	2015
Conceptualising and measuring the equity of online brands G Christodoulides, L De Chernatony, O Furrer, E Shiu, T Abimbola Journal of marketing management 22 (7-8), 799-825, 2006	462	2006
A literature review and future agenda for B2B branding: Challenges of branding in a B2B context S Leek, G Christodoulides Industrial marketing management 40 (6), 830-837, 2011	429	2011
A framework of brand value in B2B markets: The contributing role of functional and emotional components S Leek, G Christodoulides Industrial Marketing Management 41 (1), 106-114, 2012	369	2012
Measuring perceived brand luxury: An evaluation of the BLI scale G Christodoulides, N Michaelidou, CH Li Journal of brand management 16, 395-405, 2009	358	2009
Consumer-based brand equity measurement: lessons learned from an international study G Christodoulides, JW Cadogan, C Veloutsou International Marketing Review 32 (3/4), 307-328, 2015	322	2015
Shopping motives as antecedents of e-satisfaction and e-loyalty G Christodoulides, N Michaelidou Journal of Marketing Management 27 (1-2), 181-197, 2010	306	2010
Developing a brand performance measure for financial services brands L De Chernatony, F Harris, G Christodoulides The Service Industries Journal 24 (2), 15-33, 2004	293	2004
Cross‐national differences in e‐WOM influence G Christodoulides, N Michaelidou, E Argyriou European journal of marketing 46 (11/12), 1689-1707, 2012	280	2012
Dimensionalising on‐and offline brands' composite equity G Christodoulides, L De Chernatony Journal of product & brand management 13 (3), 168-179, 2004	242	2004
B2B service brand identity: Scale development and validation D Coleman, L de Chernatony, G Christodoulides Industrial Marketing Management 40 (7), 1063-1071, 2011	226	2011
Decoding the complexity of the consumer-based brand equity process K Chatzipanagiotou, C Veloutsou, G Christodoulides Journal of Business Research 69 (11), 5479-5486, 2016	219	2016
A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective A Stathopoulou, NT Siamagka, G Christodoulides European Management Journal 37 (4), 421-431, 2019	208	2019
A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe C Veloutsou, G Christodoulides, L de Chernatony Journal of Product & Brand Management 22 (3), 238-248, 2013	190	2013
Taking the brand promise online: Challenges and opportunities L Chernatony, G Christodoulides Interactive Marketing 5, 238-251, 2004	165	2004

Systém momentálně nemůže danou operaci provést. Zkuste to znovu později.

Články 1–20

Citace za rok

Duplicitní citace

Sloučené citace

Přidat spoluautorySpoluautoři

Sledovat

Citace

Spoluautoři