| Covid-19′ s impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data A Sharma, A Adhikary, SB Borah Journal of business research 117, 443-449, 2020 | 596 | 2020 |
| Covid-19 and domestic violence: an indirect path to social and economic crisis A Sharma, SB Borah Journal of family violence, 1-7, 2020 | 372 | 2020 |
| Responses to COVID-19: The role of governance, healthcare infrastructure, and learning from past pandemics A Sharma, SB Borah, AC Moses Journal of business research 122, 597-607, 2021 | 196 | 2021 |
| Is it too complex? The curious case of supply network complexity and focal firm innovation A Sharma, S Pathak, SB Borah, A Adhikary Journal of Operations Management 66 (7-8), 839-865, 2020 | 122 | 2020 |
| Leveraging service recovery strategies to reduce customer churn in an emerging market SB Borah, S Prakhya, A Sharma Journal of the Academy of Marketing Science 48, 848-868, 2020 | 102 | 2020 |
| Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance A Sharma, V Kumar, J Yan, SB Borah, A Adhikary Journal of International Business Studies 50, 365-392, 2019 | 77 | 2019 |
| Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective A Sharma, AC Moses, SB Borah, A Adhikary Journal of Business Research 107, 138-152, 2020 | 61 | 2020 |
| Identifying the drivers of luxury brand sales in emerging markets: An exploratory study A Sharma, M Soni, SB Borah, AR Saboo Journal of Business Research 111, 25-40, 2020 | 48 | 2020 |
| How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market A Adhikary, KS Diatha, SB Borah, A Sharma Journal of the Academy of Marketing Science 49, 882-902, 2021 | 43 | 2021 |
| From silos to synergies: A systematic review of luxury in marketing research A Sharma, M Soni, SB Borah, T Haque Journal of Business Research 139, 893-907, 2022 | 36 | 2022 |
| Complexity in a multinational enterprise’s global supply chain and its international business performance: A bane or a boon? A Sharma, V Kumar, SB Borah, A Adhikary Journal of International Business Studies 53 (5), 850, 2022 | 35 | 2022 |
| Ritualization: A strategic tool to position brands in international markets A Sharma, V Kumar, SB Borah Journal of International Marketing 25 (2), 1-24, 2017 | 35 | 2017 |
| Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation V Kumar, SB Borah, A Sharma, LY Akella Journal of International Business Studies 52, 363-387, 2021 | 33 | 2021 |
| Interfirm collaboration and exchange relationships: An agenda for future research SB Borah, G Mallapragada, R Bommaraju, R Venkatesan, ... International Journal of Research in Marketing 39 (2), 603-618, 2022 | 22 | 2022 |
| Attrition in SMEs: the causes BP Kar, A Sharma, SB Borah European Journal of Business and Management 3 (5), 5-16, 2011 | 18 | 2011 |
| Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance: A trade-off story A Sharma, S Pathak, SB Borah, A Adhikary International Journal of Production Economics 253, 108558, 2022 | 12 | 2022 |
| Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance A Sharma, SB Borah, T Haque, A Adhikary Journal of the Academy of Marketing Science, 1-26, 2024 | 10 | 2024 |
| Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda A Sharma, LY Akella, SB Borah Journal of Business Research 151, 448-462, 2022 | 7 | 2022 |
| Supply base concentration and firm innovation performance: A contingency study of supply base breadth, depth, dispersion, and collaboration A Sharma, A Adhikary, SB Borah, S Pathak Journal of Business Research 174, 114450, 2024 | 4 | 2024 |
| Accountability beyond profitability: Understanding the impact of marketing actions on environmental and social performance A Sharma, SB Borah, A Adhikary, T Haque Marketing Accountability for Marketing and Non-marketing Outcomes, 193-232, 2021 | 4 | 2021 |
