‪Gary Gregory, Associate Professor‬

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Associate Professor Liem Viet NgoUniversity of New South WalesE-mailová adresa ověřena na: unsw.edu.au
Prof Munib Karavdic, PhDUniveristy of New South Wales, Sydney, AustraliaE-mailová adresa ověřena na: unsw.edu.au
Mark PetersonUniversity of WyomingE-mailová adresa ověřena na: uwyo.edu
Heather CrawfordUniversity of New South Wales, AustraliaE-mailová adresa ověřena na: unsw.edu.au
Lu LuPh.D., University of New South WalesE-mailová adresa ověřena na: unsw.edu.au
Elten BriggsUniversity of Texas at ArlingtonE-mailová adresa ověřena na: uta.edu
Peeter VerleghProfessor of Marketing, Vrije Universiteit (VU) AmsterdamE-mailová adresa ověřena na: vu.nl
Mark ClevelandDancap Chair in Consumer Behavior, Full Professor of Marketing, The University of Western OntarioE-mailová adresa ověřena na: uwo.ca
Hyun-Hoon LeeKangwon National UniversityE-mailová adresa ověřena na: kangwon.ac.kr
Shaoming ZouRobert J. Trulaske, Sr. Professor and Professor of Marketing and International Business, UniversityE-mailová adresa ověřena na: missouri.edu
Kim HUYNHUniversity of AdelaideE-mailová adresa ověřena na: adelaide.edu.au
Nguyen Phong NguyenUniversity of Economics Ho Chi Minh CityE-mailová adresa ověřena na: ueh.edu.vn
Widya ParamitaLecturer in Marketing, Department of Management, Universitas Gadjah MAdaE-mailová adresa ověřena na: ugm.ac.id
Jae Yup JungProfessor, The University of New South WalesE-mailová adresa ověřena na: unsw.edu.au
MASAAKI KOTABEThe Washburn Chair Professor of International Business and Marketing, Temple UniversityE-mailová adresa ověřena na: temple.edu
Charles S. GulasProfessor of MarketingE-mailová adresa ověřena na: wright.edu
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaE-mailová adresa ověřena na: unsw.edu.au
Lingjuan ZhaoInstitute of Semiconductors, Chinese Academy of SciencesE-mailová adresa ověřena na: semi.ac.cn
Peter MassinghamFreelance
Huaguang LuPennsylvania State UniversityE-mailová adresa ověřena na: psu.edu

Sledovat

Gary Gregory, Associate Professor

University of New South Wales, Sydney Australia

E-mailová adresa ověřena na: unsw.edu.au

International marketing cross-cultural consumer behavior global branding ecommerce and exporting


Název Seřadit podle citací Seřadit podle roku Seřadit podle názvu	Citace Citace	Rok
Repeated behavior and environmental psychology: the role of personal involvement and habit formation in explaining water consumption GD Gregory, MD Leo Journal of Applied Social Psychology 33 (6), 1261-1296, 2003	508	2003
Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures GD Gregory, LV Ngo, M Karavdic Industrial Marketing Management 78, 146-157, 2019	379	2019
Global vs local brands: how home country bias and price differences impact brand evaluations W Winit, G Gregory, M Cleveland, P Verlegh International Marketing Review 31 (2), 102-128, 2014	292	2014
Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudes E Briggs, M Peterson, G Gregory Journal of Macromarketing 30 (1), 61-76, 2010	253	2010
Cultural values in international advertising: An examination of familial norms and roles in Mexico GD Gregory, JM Munch Psychology & Marketing 14 (2), 99-119, 1997	233	1997
The effects of e-commerce drivers on export marketing strategy G Gregory, M Karavdic, S Zou Journal of International Marketing 15 (2), 30-57, 2007	175	2007
Attitude functions in consumer research: Comparing value–attitude relations in individualist and collectivist cultures GD Gregory, JM Munch, M Peterson Journal of Business Research 55 (11), 933-942, 2002	175	2002
The role of SMEs in national economies in East Asia C Harvie, BC Lee Edward Elgar Publishing, 2002	150	2002
Integrating e-commerce into existing export marketing theories: A contingency model M Karavdic, G Gregory Marketing Theory 5 (1), 75-104, 2005	114	2005
Humorous advertising that travels: A review and call for research HJ Crawford, GD Gregory Journal of Business Research 68 (3), 569-577, 2015	87	2015
Converting internal brand knowledge into employee performance LV Ngo, NP Nguyen, KT Huynh, G Gregory, PH Cuong Journal of Product & brand management 29 (3), 273-287, 2020	69	2020
Korean SMEs in the wake of the financial crisis: strategies, constraints, and performance in a global economy G Gregory, C Harvie, HH Lee University of Wollongong Economics Working Paper, 2002	63	2002
Brand experience and consumers’ social interactive engagement with brand page: An integrated-marketing perspective W Paramita, HBC Nhu, LV Ngo, QHM Tran, G Gregory Journal of Retailing and Consumer Services 62, 2021	59	2021
Globalisation and SMEs in east Asia C Harvie, BC Lee Edward Elgar Publishing, 2002	57	2002
Reconceptualizing individualism-collectivism in consumer behavior GD Gregory, JM Munch Advances in Consumer Research 23, 104-110, 1996	47	1996
Motivation in organisational online knowledge sharing M Nguyen, LV Ngo, G Gregory Journal of Knowledge Management, 2021	43	2021
Branding for non-profits: explaining new donor decision-making in the charity sector G Gregory, L Ngo, R Miller Journal of Product & Brand Management 29 (5), 583-600, 2020	36	2020
Culture, motivation, and vocational decision-making of Australian senior high school students in private schools JY Jung, J McCormick, G Gregory, K Barnett Australian Journal of Guidance and Counselling 21 (1), 85-106, 2011	30	2011
Creating Diderot unities–quest for possible selves? T Davis, G Gregory Journal of Consumer Marketing 20 (1), 44-54, 2003	27	2003
Korean SMEs IN THE 21 st CENTURY: STRATEGIES, CONSTRAINTS, AND PERFORMANCE IN A GLOBAL ECONOMY G Gregory, C Harvie, HH Lee SMEs, 2002	27	2002

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