Branding no futebol: O valor económico das marcas dos «três grandes» do futebol português JP Lucena, J Casaca INDEG-IUL-ISCTE Executive Education, 2013 | 21 | 2013 |
Relationship Marketing and Customer Retention - A Systematic Literature Review A Rosário, JA Casaca Studies in Business and Economics 18 (3), 44-66, 2023 | 18 | 2023 |
Moda sustentável e marketing experiencial: fatores que influenciam a intenção de compra AR Gonçalves | 12 | 2015 |
Análisis de la performance en las empresas: una perspectiva integrada A Pimenta da Gama, MP Martínez Ruiz, J Aurélio Casaca Editorial UOC, 2014 | 10 | 2014 |
Marketing territorial e as happy cities RPA Gomes | 9 | 2015 |
A influência da cultura organizacional, das características de liderança e do marketing interno na performance organizacional AS Soares | 6 | 2018 |
Os consumidores nas redes sociais: as suas motivações e as percepções das marcas SIP Oliveira | 6 | 2018 |
Real Estate Brokers in Premium Segment-Marketing and Communication through Technologies T Florentino, JA Casaca, L Empresa–Universitário ERES, 2014 | 6 | 2014 |
Introdução ao tratamento e análise de dados com o SPSS statistics: guia prático JA Casaca Lisboa: IADE-U Instituto de Arte, Design e Empresa-Universitário, 2015 | 5 | 2015 |
The effect of game-based learning on the development of entrepreneurial competence among higher education students AD Daniel, Y Negre, J Casaca, R Patrício, R Tsvetcoff Education+ Training 66 (8), 1117-1134, 2024 | 4 | 2024 |
Um" mapa estratégico" para o marketing A Pimenta da Gama, J Casaca Innovar 30 (77), 77-92, 2020 | 4 | 2020 |
Porque é necessária a segurança da informação?: da estratégia às políticas de segurança JAA Casaca, MMMF Correia | 4 | 2010 |
Relational Marketing and Customer Satisfaction: A Systematic Literature Review A Rosário, JA Casaca Estudios Gerenciales 39 (169), 516-532, 2023 | 3 | 2023 |
The balanced scorecard approach in evaluating the marketing function APD Gama, JA Casaca International Journal of Business Excellence 19 (2), 267-284, 2019 | 3 | 2019 |
Information Security Research: Actual Trends and Directions JA Casaca, T Florentino Conference of Informatics and Management Sciences 8, 251-256, 2014 | 3 | 2014 |
How to Measure Sports Brand Equity: A Proposal for Football Industry JP de Lucena, JA Casaca Chinese Business Review 14 (1), 49-59, 2015 | 2 | 2015 |
The measurement of marketing success AP Da Gama, JA Casaca HASSACC 2013, 2013 | 2 | 2013 |
Social Networks on the Web in Real Estates in Portugal T Florentino, JA Casaca Conference: ERES, 2013 | 2 | 2013 |
Marketing in the era of big data J Casaca, AP da Gama HASSACC 2013, 2013 | 2 | 2013 |
The Influence of Personalization on Consumer Satisfaction: Trends and Challenges JA Casaca, LP Miguel Data-Driven Marketing for Strategic Success, 256-292, 2024 | 1 | 2024 |