| The effects of social media marketing on online consumer behavior S Vinerean, I Cetina, L Dumitrescu, M Tichindelean International journal of business and management 8 (14), 66, 2013 | 593 | 2013 |
| A new development in online marketing: Introducing digital inbound marketing A Opreana, S Vinerean Expert Journal of Marketing 3 (1), 29-34, 2015 | 370 | 2015 |
| Content marketing strategy S Vinerean Expert Journal of Marketing 5, 2017 | 230 | 2017 |
| Importance of strategic social media marketing S Vinerean Expert Journal of Marketing 5 (1), 28-35, 2017 | 224 | 2017 |
| The glocal strategy of global brands L Dumitrescu, S Vinerean Studies in Business and Economics 5 (3), 147-155, 2010 | 140 | 2010 |
| Assessing the effects of the COVID-19 pandemic on M-commerce adoption: an adapted UTAUT2 approach S Vinerean, C Budac, LA Baltador, DC Dabija Electronics 11 (8), 1269, 2022 | 134 | 2022 |
| Measuring customer engagement in social media marketing: A higher-order model S Vinerean, A Opreana Journal of Theoretical and Applied Electronic Commerce Research 16 (7), 2633 …, 2021 | 99 | 2021 |
| Social media marketing efforts of luxury brands on Instagram S Vinerean, A Opreana Expert Journal of Marketing, 2019 | 79 | 2019 |
| The impact of COVID-19 pandemic on residents’ support for sustainable tourism development S Vinerean, A Opreana, C Tileagă, RE Popșa Sustainability 13 (22), 12541, 2021 | 48 | 2021 |
| Modeling employee satisfaction in relation to CSR practices and attraction and retention of top talent S Vinerean, I Cetina, L Dumitrescu Expert Journal of Business and Management 1 (1), 2013 | 39 | 2013 |
| Using factor analysis in relationship marketing L Dumitrescu, M Ţichindelean, S Vinerean Procedia Economics and Finance 6, 466-475, 2013 | 38 | 2013 |
| The importance of establishing customer experiences L Dumitrescu, O Stanciu, M Tichindelean, S Vinerean Studies in Business and Economics 7 (1), 56-61, 2012 | 26 | 2012 |
| The glocal strategy of global brands D Luigi, V Simona Studies in Business and Economics 5 (3), 147-155, 2010 | 25 | 2010 |
| THE USE OF REGRESSION ANALYSIS IN MARKETING RESEARCH. D Luigi, S Oana, T Mihai, V Simona Studies in Business & Economics 7 (2), 2012 | 23 | 2012 |
| DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA-AN IMPORTANT DIGITAL MARKETING TOOL. D Luigi, S Oana, T Mihai, V Simona Studies in Business & Economics 6 (1), 2011 | 21 | 2011 |
| Analyzing consumer engagement programs from the perspective of a qualitative research of marketing executives S Vinerean, A Opreana, M Ţichindelean Procedia Economics and Finance 16, 621-630, 2014 | 19 | 2014 |
| Understanding Consumers’ Online Shopping Behavior during the Covid-19 Pandemic–Empirical Research S VINEREAN Expert Journal of Marketing 8 (2), 140-150, 2020 | 17 | 2020 |
| Consumer engagement in online settings: Conceptualization and validation of measurement scales A OPREANA, S VINEREAN Expert Journal of Marketing 3 (2), 2015 | 17 | 2015 |
| Analyzing mediators of the customer satisfaction–loyalty relation in internet retailing A OPREANA, S VINEREAN Expert Journal of Marketing 2 (1), 2014 | 16 | 2014 |
| Modelling employee engagement in relation to CSR practices and employee satisfaction S Vinerean, I Cetina, L Dumitrescu, M Tichindelean Revista Economica 65 (1), 21-37, 2013 | 15 | 2013 |
Alin OPREANALucian Blaga University of SibiuE-mailová adresa ověřena na: ulbsibiu.ro
