| The impact of experiential augmented reality applications on fashion purchase intention A Watson, B Alexander, L Salavati International Journal of Retail & Distribution Management 48 (5), 433-451, 2018 | 288 | 2018 |
| Store of the future: Towards a (re) invention and (re) imagination of physical store space in an omnichannel context B Alexander, MB Cano Journal of Retailing and Consumer Services 55, 101913, 2020 | 237 | 2020 |
| Change in technology-enabled omnichannel customer experiences in-store B Alexander, A Kent Journal of Retailing and Consumer Services 65, 102338, 2022 | 203 | 2022 |
| Consumers’ knowledge and intentions towards sustainability: A Spanish fashion perspective M Blazquez, CE Henninger, B Alexander, C Franquesa Fashion Practice 12 (1), 34-54, 2020 | 124 | 2020 |
| Futurising the physical store in the omnichannel retail environment B Alexander, MB Cano Exploring Omnichannel Retailing: Common expectations and diverse realities …, 2019 | 69 | 2019 |
| Exploring Millennial's perceptions towards luxury fashion wearable technology M Blazquez, B Alexander, K Fung Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020 | 49 | 2020 |
| Tracking technology diffusion in-store: a fashion retail perspective B Alexander, A Kent International Journal of Retail & Distribution Management 49 (10), 1369-1390, 2021 | 46 | 2021 |
| Commercial, social and experiential convergence: fashion’s third places B Alexander Journal of Services Marketing 33 (3), 257-272, 2019 | 46 | 2019 |
| Multi-sensory fashion retail experiences: The impact of sound, smell, sight and touch on consumer based brand equity B Alexander, K Nobbs Global Branding: Breakthroughs in Research and Practice, 39-62, 2020 | 45 | 2020 |
| The growing permanence of pop-up outlets within the international location strategies of fashion retailers B Alexander, K Nobbs, R Varley International Journal of Retail & Distribution Management 46 (5), 487-506, 2018 | 44 | 2018 |
| Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience B Alexander, DO Alvarado Advanced fashion technology and operations management, 191-219, 2017 | 41 | 2017 |
| Limited or limitless? Exploring the potential of NFTs on value creation in luxury fashion B Alexander, N Bellandi Fashion Practice 14 (3), 376-400, 2022 | 37 | 2022 |
| Inter-industry creative collaborations incorporating luxury fashion brands B Alexander, LO Contreras Journal of Fashion Marketing and Management 20 (3), 254-275, 2016 | 33 | 2016 |
| Retail environments B Alexander, A Kent Retail design, 70-94, 2016 | 30 | 2016 |
| Small store design and marketing effects: experiential developments in SME fashion pop-up store strategies B Alexander, JK Bain Multi-Channel Marketing, Branding and Retail Design, 163-192, 2016 | 23 | 2016 |
| Fashion “see-now-buy-now”: implications and process adaptations R Boardman, Y Haschka, C Chrimes, B Alexander Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020 | 17 | 2020 |
| Blurring of the channel boundaries: The impact of advanced technologies in the physical fashion store on consumer experience B Alexander, D Olivares Alvarado International Journal of Advanced Information Science and Technology (IJAIST …, 2014 | 14 | 2014 |
| Towards transformation: digitalization, sustainability and customer experience B Alexander, C Rutter Fashion Practice 14 (3), 319-328, 2022 | 13 | 2022 |
| Multi-channel marketing, branding and retail design: New challenges and opportunities C McIntyre, TC Melewar, C Dennis Emerald Group Publishing Limited, 2016 | 10 | 2016 |
| Sonic branding within fashion retail brands: restrictions, opportunities, effectiveness and success B Alexander, B Heyd Contemporary Issues and Trends in Fashion, Retail and Management, BS …, 2014 | 5 | 2014 |