| Digital service innovation, customer engagement, and customer equity in AR marketing KH Kim, E Ko, SJ Kim, Q Jiang Journal of Global Scholars of Marketing Science 31 (3), 453-466, 2021 | 64 | 2021 |
| The metaverse experience in luxury brands Q Jiang, M Kim, E Ko, KH Kim Asia Pacific Journal of Marketing and Logistics 35 (10), 2501-2520, 2023 | 45 | 2023 |
| Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction Y Park, J Kim, Q Jiang, KH Kim Journal of Global Scholars of Marketing Science 34 (3), 439-457, 2024 | 3 | 2024 |
| The impact of public self-consciousness on purchase intentions: Roles of self-disclosure and avatar identification TM Bui, M Kim, Q Jiang, KH Kim Journal of Global Scholars of Marketing Science, 1-15, 2024 | 1 | 2024 |
| INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS'PROMOTIONAL SITES IN METAVERSE Q Jiang, M Kim, E Ko, K Jin, K Shin, JH Hwang, KH Kim Global Marketing Conference, 123-124, 2023 | | 2023 |