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Rahul Meena
Rahul Meena
Assistant Professor of Marketing
E-mailová adresa ověřena na: jaipuria.ac.in
Název
Citace
Citace
Rok
Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps
R Meena, S Sarabhai
Journal of Retailing and Consumer Services 71, 103228, 2023
462023
Economic value added research: Mapping thematic structure and research trends
PM Tripathi, V Chotia, U Solanki, R Meena, V Khandelwal
Risks 11 (1), 9, 2022
202022
Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements
RM Daneshwar Sharma
Journal of Marketing Communications, 2022
11*2022
Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions
R Meena, S Sarabhai
Journal of Marketing Communications, 1-26, 2024
22024
Strategic insights: mapping the terrain of artificial intelligence (AI) in banking through mixed method approach
R Meena, AK Mishra, RK Raut
VINE Journal of Information and Knowledge Management Systems, 2024
2024
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Články 1–5