| Applying the goal programming in the management of the 7P marketing mix model at universities-case study R Ryńca, Y Ziaeian PloS one 16 (11), e0260067, 2021 | 28 | 2021 |
| Koncepcja zrównoważonego modelu marketingowego w turystyce przygodowej: Studium przypadku irańskich poszukiwaczy przygód Z Malara, S Razmpishe, Y Ziaeian Przegląd Organizacji, 22-29, 2022 | 2 | 2022 |
| The role of perceived market orientation in higher education: Polish and Australian experiences R Rynca, Y Ziaeian Zarzadzanie Publiczne, 431, 2015 | 2 | 2015 |
| Technological innovation at PC sector during Covid-crisis A Świda, Y Ziaeian University of Piraeus. International Strategic Management Association, 2021 | 1 | 2021 |
| Marketing model in global companies: designing and management Z Malara, Y Ziaeian Organ. Rev 6 (953), 23-30, 2019 | 1 | 2019 |
| Marketing model of a university: assessment of the concept and suggestion for implementation Z Malara, R Rynca, Y Ziaeian WORking papers in Management Science (WORMS), 2018 | 1 | 2018 |
| Multicriteria assessment of the academic research activity D Kuchta, R Ryńca, Y Ziaeian, A Grudziński Multiple Criteria Decision Making, 103-118, 2017 | 1 | 2017 |
| Applying linear programming in evaluating employees in higher education: A case study R Ryńca, Y Ziaeian PloS one 20 (1), e0310183, 2025 | | 2025 |
| Embracing the fourth industrial revolution: navigating challenges and leveraging opportunities in marketing and management–case study Nokia Poland Z Malara, Y Ziaeian Zeszyty Naukowe. Organizacja i Zarządzanie/Politechnika Śląska, 2024 | | 2024 |
| The Concept of Sustainable Marketing Model in Adventure Tourism: a Case Study of Iran Adventurers Z Malara, S Razmpishe, Y Ziaeian Przegląd Organizacji, 22-29, 2022 | | 2022 |
| Design Thinking Concept w sektorze szkolnictwa wyższego: porównanie przedstawiciela uczelni polskiej i amerykańskiej Z Malara, Y Ziaeian European Journal of Management and Social Science 2 (2), 21-27, 2021 | | 2021 |
| Model marketingu w globalnych przedsiębiorstwach: projektowanie i zarządzanie Z Malara, Y Ziaeian Przegląd Organizacji, 23-30, 2019 | | 2019 |
| TRUDNOŚCI I BARIERY WDROŻENIA MODELU MARKETINGOWEGO W POLITECHNICE WROCŁAWSKIEJ Z Malara, R Ryńca, Y Ziaeian HUMANITAS Zarządzanie 19 (1), 9-22, 2018 | | 2018 |
| Difficulties and Barriers for the Implementing of Marketing Model in Wroclaw University of Science and Technology Z Malara, R Ryńca, Y Ziaeian Humanitas University's Research Papers Management 19 (1), 9-22, 2018 | | 2018 |
| Crowd communication management–Theoretical Perspective J Skonieczny, Y Ziaeian | | |
| Design Thinking Concept in higher education sector: A comparison of a representative the Polish and the American University Z Malara, Y Ziaeian | | |
| WOR Z Malara, R Ryńca, Y Ziaeian | | |
