Hairong Li

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Terry DaughertyDean, Scott College of Business, Indiana State UniversityE-mailová adresa ověřena na: indstate.edu
Frank A BioccaNew Jersey Intitute of TechnologyE-mailová adresa ověřena na: njit.edu
Steven M. EdwardsProfessor, Temerlin Advertising Institute, Southern MethodistE-mailová adresa ověřena na: smu.edu
Nora RifonProfessor Michigan State UniversityE-mailová adresa ověřena na: msu.edu
Carrie S TrimbleMillikin UniversityE-mailová adresa ověřena na: millikin.edu
Martha G RussellStanford UniversityE-mailová adresa ověřena na: stanford.edu
wenyu douSKEMA Business SchoolE-mailová adresa ověřena na: skema.edu
Guangping WangProfessor Marketing, Penn State UniversityE-mailová adresa ověřena na: psu.edu
Bruce G. Vanden BerghProfessor Emeritus of Advertising, Michigan State UniversityE-mailová adresa ověřena na: msu.edu
Xinshu Zhao, 赵心树, 趙心樹Univ. of Macau / Univ. of North Carolina / Fudan Univ.E-mailová adresa ověřena na: unc.edu
Jonathan J. H. Zhu, Jian-Hua Zhu, 祝...ICA Fellow, City U of Hong Kong, U of Connecticut, Fudan UE-mailová adresa ověřena na: cityu.edu.hk
Benjamin DetenberNanyang Technological UniversityE-mailová adresa ověřena na: ntu.edu.sg
Guanxiong HuangAssociate Professor, Department of Media and Communication, City University of Hong KongE-mailová adresa ověřena na: cityu.edu.hk
Chenting SuChair Professor of Marketing, City University of Hong KongE-mailová adresa ověřena na: cityu.edu.hk
Yung Kyun ChoiDongguk Univ. Department of Advertising, PRE-mailová adresa ověřena na: dgu.edu
Chingching Chang 張卿卿Academia Sinica, TaiwanE-mailová adresa ověřena na: gate.sinica.edu.tw
Carrie La FerleProfessor, Southern Methodist UniversityE-mailová adresa ověřena na: smu.edu
Harsha GangadharbatlaProfessor, CU-BoulderE-mailová adresa ověřena na: colorado.edu
Jay NewellProfessor, Iowa State Univ.E-mailová adresa ověřena na: iastate.edu
Mark I WilsonMichigan State UniversityE-mailová adresa ověřena na: msu.edu

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Hairong Li

Michigan State University

E-mailová adresa ověřena na: msu.edu - Domovská stránka

Interactive Advertising Digital Media Global Brands


Název Seřadit podle citací Seřadit podle roku Seřadit podle názvu	Citace Citace	Rok
Forced Exposure and Psychological Reactance SM Edwards, H Li, JH Lee Advertising, Promotion, and New Media, 215, 2005	1629*	2005
Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive NJ Rifon, SM Choi, CS Trimble, H Li Journal of advertising 33 (1), 30-42, 2004	1498	2004
The impact of perceived channel utilities, shopping orientations, and demographics on the consumer's online buying behavior H Li, C Kuo, MG Rusell Journal of computer-mediated communication 5 (2), JCMC521, 1999	1240	1999
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence H Li, T Daugherty, F Biocca Journal of advertising 31 (3), 43-57, 2002	1219	2002
Measuring the intrusiveness of advertisements: Scale development and validation H Li, SM Edwards, JH Lee Journal of advertising 31 (2), 37-47, 2002	1079	2002
Characteristics of virtual experience in electronic commerce: A protocol analysis H Li, T Daugherty, F Biocca Journal of interactive Marketing 15 (3), 13-30, 2001	801	2001
Consumer privacy concerns and preference for degree of regulatory control S Okazaki, H Li, M Hirose Journal of advertising 38 (4), 63-77, 2009	423	2009
The role of virtual experience in consumer learning H Li, T Daugherty, F Biocca Journal of consumer psychology 13 (4), 395-407, 2003	404	2003
Cognitive impact of banner ad characteristics: An experimental study H Li, JL Bukovac Journalism & Mass Communication Quarterly 76 (2), 341-353, 1999	403	1999
Consumer learning and the effects of virtual experience relative to indirect and direct product experience T Daugherty, H Li, F Biocca Psychology & Marketing 25 (7), 568-586, 2008	312	2008
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience Y Liu-Thompkins, S Okazaki, H Li Journal of the Academy of Marketing Science 50 (6), 1198-1218, 2022	235	2022
Special section introduction: Artificial intelligence and advertising H Li Journal of advertising 48 (4), 333-337, 2019	216	2019
Personalized in-store e-commerce with the promopad: an augmented reality shopping assistant W Zhu, CB Owen, H Li, JH Lee Electronic Journal for E-commerce Tools and Applications 1 (3), 1-19, 2004	183	2004
Benchmarking the use of QR code in mobile promotion: three studies in Japan S Okazaki, H Li, M Hirose Journal of Advertising Research 52 (1), 102-117, 2012	179	2012
Internet advertising formats and effectiveness H Li, JD Leckenby Center for Interactive Advertising 14 (1), 1-31, 2004	150	2004
Creative Use of Qr Codes in Consumer Communication X Dou, H Li International journal of mobile marketing 3 (2), 2008	114	2008
From the Editors: Why we Need the Journal of Interactive Advertising JD Leckenby, H Li Journal of Interactive Advertising 1 (1), 1-3, 2000	111	2000
What makes a slogan memorable and who remembers it BB Reece, BG Van den Bergh, H Li Journal of Current Issues & Research in Advertising 16 (2), 41-57, 1994	99	1994
Design of the promopad: An automated augmented-reality shopping assistant W Zhu, CB Owen Journal of Organizational and End User Computing (JOEUC) 20 (3), 41-56, 2008	93	2008
Parameters of mobile advertising: A field experiment. H Li, B Stoller International Journal of Mobile Marketing 2 (1), 2007	85	2007

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